How beauty brands are powering growth on Tiktok
Inside Retail
AUGUST 30, 2021
Like #EyesLipsFace, the initiative proved an instant hit: to date, TikTok content tagged #EyesLipsFamous has inspired 41.5 million views, while posts tagged #EyesLipsFace have accrued 7.8 After beauty guru Barb (@barbbeautyyy) shared a viral “first impressions” TikTok of e.l.f.’s billion —yes, billion — views.
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