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Should Retailers Look to Online Casinos for Inspiration About How to Keep Customers Engaged?

Retail Focus

Online retailers could learn a lot from the bustling online casino industry when it comes to keeping customers engaged. Online Casino Industry is Designed for Engagement. These include traditional forms of blackjack, along with special online versions like Quantum Blackjack and Lightning Blackjack.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

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Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Membership levels based upon the amount a customer spends are the most common form of loyalty program. The appeal of a loyalty program like this is that it motivates customers to climb the loyalty ladder to reap even bigger and better rewards. Starbucks customers, for example, feel engaged with its annual free birthday drink.

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Crafting luxury brand narratives through popup stores

Retail Focus

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience.

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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

I think the first thing that’s important for businesses to recognise is that customers actually want it,” says Jonathan Walsh, GM APAC for business SMS provider Esendex. On the other hand, if you’re sending promotional texts, then you do need to have received an opt-in and provide an opt-out.

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