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Should Retailers Look to Online Casinos for Inspiration About How to Keep Customers Engaged?

Retail Focus

Customers know how abundant their options are, so if they don’t like what they see at a site they can quickly look elsewhere. Online retailers could learn a lot from the bustling online casino industry when it comes to keeping customers engaged. Online Casino Industry is Designed for Engagement.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

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Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. They actively interact with the brand, its products or services, and with one another, forming a sense of belonging and loyalty.

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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

I think the first thing that’s important for businesses to recognise is that customers actually want it,” says Jonathan Walsh, GM APAC for business SMS provider Esendex. On the other hand, if you’re sending promotional texts, then you do need to have received an opt-in and provide an opt-out.

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Tips to avoid sensory overload at Christmas

Inside Retail

Other forms of neurological conditions may also affect a customer’s cognitive processing, such as acquired brain injuries and age-related conditions such as dementia. Jessica, on the other hand, is also autistic and says “the busy decorations just look like mess to me.

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Why JD is launching its own ChatGPT-like AI tool

Inside Retail

It can auto-generate short- and long-form copy for businesses to use in marketing. The biggest themes around ChatGPT revolve around areas of customer engagement, and the app could generate content for collaterals such as emails, marketing campaigns from web sources and ultimately manage customers with a high level of engagement.