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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Influencer marketing is another key tactic behind the brand’s social media success.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

The other thing is [SMS] Flows (automated messages), they work incredibly well for us. I think that’s how it feels non-intrusive and more engaging. IR: What about social media? Reels (Instagram’s short-form video element) has actually been a huge portion of that for us. We really want to cater to those.

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What even is a thought leader? A personal branding expert explains

Inside Retail

Well, join the queue of others who are weary. Every day, we influence other people in some way shape or form. And publishing content on social media does not automatically equate to being an influencer either. Not everyone can be, or wants to be a thought leader, high-profile influencer or media personality.

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Infographic Design – 10 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. Here are 10 different ways that have helped our clients communicate with audiences through the power of infographics.

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Crafting luxury brand narratives through popup stores

Retail Focus

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.