Inside Retail

SEPTEMBER 7, 2023

The total value of products sold went from US$3 million in September last year, to US$400 million in April. It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

JANUARY 13, 2022

This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage. Consumers clicking on ads and buying products, with the ad platform reporting on the cost, but not all the conversions. Too much data. Take action.

Advertising 130

Advertising Layout Form Engagement 130

Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Known for propelling users to instant stardom, TikTok has also proven it can create hit products practically overnight.

Social Media 130

Social Media Engagement Marketing Promotion 130

Retail Focus

NOVEMBER 28, 2022

On the one hand, operational changes and on the other hand, changes linked to the user experience. Physical retailing has recovered its glory and has taken its rightful place alongside other retail formats such as digital or metaverse. To enable real-time inventory management, brands include RFID (radio frequency identification) tags.

Management 246

Management Shopping Strategy Brand Management 246

RetailMinded

AUGUST 25, 2023

Sharing product images or user experiences encourages engagement. One way to build this trust is to prominently display customer reviews for your products. This forms a part of social proof, which potential shoppers heavily rely on during decision-making. It involves strategic decision-making and implementation.

Social Media 52

Social Media Customer Retention Strategy Engagement 52

Inside Retail

FEBRUARY 20, 2023

Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. There are many other technologies customers may not directly see, but from which they will ultimately benefit. When you think about technology in retail, what comes to mind?

Marketing 130

Marketing Advertising Other Consumer 130

RetailMinded

JULY 28, 2020

The pandemic has severely limited consumer mobility, forcing big-name clothing retailers and department store chains to file for bankruptcy. On the other hand, those who have invested in ecommerce are reaping the rewards. Due to safety and physical distancing concerns, more consumers are buying online. Use Effective Packaging.

Management 114

Management Department Stores Consumer Form 114