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The impact of gamification on retail customer engagement

Inside Retail

Gaming can help marketers: Collect valuable customer data. Increase customer engagement. The importance of personalisation Interactive games are a way to collect personal information about a shopper that comes directly from the consumer. Enhance brand awareness and reputation. Increase sales and revenue.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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How retailers are wasting technology at the cost of customer engagement

Inside Retail

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. In reality, he says, the reverse is usually true. “If

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Foodhub delivers +86% basket conversion uplift using MoEngage’s AI-powered customer engagement solution

Retail Times

Online food delivery and takeaway app, Foodhub, has improved conversions and reduced basket abandonment, partnering with MoEngage, the insights-led customer engagement platform. Retail Times - Retail Times, the free online source for all retail sector news

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

Effective communication in this stage of the customer journey can be a key tactic in building long-term customer loyalty which in turn contributes to sustained revenue growth and an increased Customer Lifetime Value (CLV).

Strategy 290
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Cloudinary survey reveals major post-production roadblocks to video’s benefits

Retail Times

Brands will struggle to scale their video usage and harness critical customer engagement opportunities if they can’t overcome post-production challenges according to the first Cloudinary Global Video Survey of web developers, marketers and other business leaders across 15 countries.