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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Revitalising retail: the power of digital signage and kiosk technology

Inside Retail

The retail industry has undergone a major shift in recent years, as customers’ expectations and habits have changed in the wake of the Covid-19 pandemic. With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way.

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Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing 130
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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

The Terminal “Our ‘click and mortar’ strategy is designed to integrate the convenience of online shopping with the tangibility of a physical store – where products purchased at the store are delivered straight to customers’ homes to ensure a seamless and engaging customer journey,” he told Inside Retail.

Fashion 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. We wanted to listen to the needs of our customers and in-store staff, and then propose the best campaigns and products. Campaign objectives.

Strategy 230
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Luxury brands prioritise the customer experience in their digital transformation efforts. Luxury brands are increasingly using customer data and artificial intelligence to offer highly personalised shopping experiences (Economist 2017). The brand leverages these channels for product launches, brand campaigns, and customer engagement.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

When these technologies are able to leverage vast amounts of customer data, they can become extremely powerful. Retailers are recognising the need to be smarter and more personalised in their interactions with customers. Collecting customer information – Know Your Customer – has been a leading trend in recent years.