Retail Focus

APRIL 4, 2024

Luxury brands prioritise the customer experience in their digital transformation efforts. Luxury brands are increasingly using customer data and artificial intelligence to offer highly personalised shopping experiences (Economist 2017). Luxury brands are using technology to create immersive and interactive product presentations.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

MAY 27, 2021

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. Rokt’s exclusive marketplace with premium e-commerce partners provided the ideal growth solution for Ezibuy.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

MAY 16, 2021

Accelerated by technology, the advancement of online shopping and Covid-19, now more than ever, retailers are challenged to find new ways to remain relevant, be competitive and drive market share. How do retailers provide online shopping experiences that are as trusted and tangible as a real-world experience? Trust literacy.

Customer Engagement 147

Customer Engagement Strategy Shopping Engagement 147

Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

Management 234

Management Tailored Space Location 234

Inside Retail

JUNE 8, 2022

“Today’s customer is too savvy, too discerning, and flush with too many options to tolerate a cookie-cutter experience with a brand,” stated a new report from Emarsys called 6 pillars powering cross-channel personalisation. Customers deserve and demand tailored 1:1 experiences. Use AI to make true 1:1 personalisation scalable.

Tailored 130

Tailored Customer Engagement Shopping Engagement 130

Retail Focus

JUNE 16, 2023

This is to tailor a brand story that resonates with them. These values reflect what the brand stands for and the principles that shape decision-making. Interactive digital displays, touchscreen interfaces, or QR codes can also offer additional information or exclusive content. At this point, a brand uncovers its guiding values.

Social Media 264

Social Media Artistic Fashion Engagement 264

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Show Best

JULY 28, 2023

Interactive Product Displays: Interactive product displays enhance customer engagement and education. Incorporating digital screens or tablets that provide information about different strains, product origins, and effects can empower customers to make informed decisions.

Design Trends 66

Design Trends Design Interior Design Display 66

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Chatbots expanding customer service Hyper personalisation has become a game changer in retail.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Retail Design Solutions

DECEMBER 20, 2023

In today’s digital age, retailers are constantly seeking innovative ways to enhance the in-store shopping experience and boost spending. RDS uses a range of digital design tools and techniques to create compelling layouts to engage and entice customers, ultimately leading to increased sales. Introduction.

Layout 52

Layout Design Display Concept 52

Greater Group

APRIL 24, 2023

Shopfitting or shop fitting is not a common and familiar term to regular consumers and may only be used by people who work in a specialised field within the broader retail industry such as shopfitters, architects, designers, project managers and retailers. However, it’s one of the key elements in retail design.

Retail Space 52

Retail Space Space Layout Display 52

Barber Design

SEPTEMBER 24, 2018

Retail trailblazers Nike have been successfully trialling the hyper-local concept in the US and are looking to open more hyper-local concept stores – where the shop is tailored to meet the needs of a very specific local community. And does it really work? Data-driven. Let us know what you think in the comments section below.

Concept 52

Concept Tailored Pattern Perspective 52

Inside Retail

FEBRUARY 20, 2024

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. AI algorithms can analyse vast amounts of customer data to understand preferences, predict behaviour, and offer personalised product recommendations.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. Furthermore, the company can then reward loyal customers with, for example, a voucher for the concession stand.

Strategy 130

Strategy Customer Engagement Engagement Tailored 130

All Work

DECEMBER 18, 2020

The retail sector has figured out customers not only want to look at goods on a shelf and buy items; they want an experience. Consumers want to associate with brands and shopping experiences that fit into their values and into their lives. If the space or the customer experience is underwhelming, your consumer will feel it.

Retail Design 57

Retail Design Design Layout Space 57

Inside Retail

FEBRUARY 16, 2022

Today, customers expect highly tailored and targeted interactions when they engage with a brand. This ensures minimal discounting and margin erosion and true tailored service delivery. Those that embrace personalisation not only deliver on customer outcomes, but also on business performance.

Tailored 130

Tailored Customer Engagement Engagement Merchandising 130

Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers. Klaviyo helped us target people who were actually shopping.” per cent. “We

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

AUGUST 15, 2023

Market Lane Market Lane, an independent specialty coffee brand founded in 2009, has grown steadily over the years, expanding from its first shop and roastery at the Prahran Market to eight coffee shops in Melbourne, a bustling online shop, and a roastery in Brunswick East.

Marketing 130

Marketing Engagement Location Shopping 130