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How retailers are wasting technology at the cost of customer engagement

Inside Retail

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. In reality, he says, the reverse is usually true. “If

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The impact of gamification on retail customer engagement

Inside Retail

There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Gaming can help marketers: Collect valuable customer data. Increase customer engagement. The post The impact of gamification on retail customer engagement appeared first on Inside Retail.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

Effective communication in this stage of the customer journey can be a key tactic in building long-term customer loyalty which in turn contributes to sustained revenue growth and an increased Customer Lifetime Value (CLV). queries, saving retailers time.

Strategy 290
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Ready to deeply engage with your customers all year long? Ready to deeply engage with your customers all year long?

Strategy 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. We wanted to listen to the needs of our customers and in-store staff, and then propose the best campaigns and products. Campaign objectives.

Strategy 230
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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.