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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Increase customer engagement.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

Effective communication in this stage of the customer journey can be a key tactic in building long-term customer loyalty which in turn contributes to sustained revenue growth and an increased Customer Lifetime Value (CLV). With Klaviyo, you can: Automate insightful shipping notifications that are triggered by real-time events.

Strategy 290
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Use the e-commerce marketing calendar to anticipate these moments and create themed content that resonates with your customers.

Strategy 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment.