Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Retail Focus

APRIL 27, 2021

Ray Harris, owner and director of Swarm and Folio Mirror says, “Many people may be surprised to see digital tools such as selfie mirrors in personal service environments where one-to-one customer engagement is critical. Folio Hair is an easy to integrate mirror, featuring a screen and inset vanity lighting strip.

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Marketing Concept Customer Engagement Promotion 264

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

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Strategy Hobbies Color Customer Engagement 230

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Robotics in store operations In recent years, robotics has moved from the fringes to the forefront of retail operations.

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Inside Retail

DECEMBER 14, 2023

When these technologies are able to leverage vast amounts of customer data, they can become extremely powerful. Retailers are recognising the need to be smarter and more personalised in their interactions with customers. Collecting customer information – Know Your Customer – has been a leading trend in recent years.

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Inside Retail

APRIL 14, 2024

There are many successful female retail entrepreneurs with innovative concepts but the chains and major retailers have been slow to recognise the value and importance of promoting women to leadership positions. Data is obviously important but in many instances, it is like looking in the rear vision mirror rather than at what is ahead.

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Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

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Inside Retail

JULY 18, 2023

The new role of the physical store blends a dynamic, interactive hub for brand experiences, customer engagement, and product discovery. It can be as simple as customers being able to place and order from anywhere at any time. They may be a product superstar on the shop floor, so let them shine online.

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Consumer Tailored Fashion Customer Engagement 130

Retail Focus

APRIL 4, 2024

Video calls, chat, or interactive apps are available for customers to engage with brand representatives or stylists. Customers can receive expert advice, explore products, and make informed purchase decisions through virtual consultations, which are a more personalised and convenient way (Luxe Digital 2023).

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Social Media Strategy Balance Engagement 147

RetailMinded

JULY 29, 2023

The emergence of the internet and mobile devices has empowered customers with swift and effortless access to extensive information. Consequently, this shift has reshaped the dynamics of power between brands and consumers, granting customers an unprecedented array of choices. But that’s not all.

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Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

The emergence of the internet and mobile devices has empowered customers with swift and effortless access to extensive information. Consequently, this shift has reshaped the dynamics of power between brands and consumers, granting customers an unprecedented array of choices. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Creative Displays Now

MARCH 4, 2024

In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. There are many avenues to promote your products to potential warm leads. Here are three steps to improve your relationships with customers. Focus on website responsiveness.

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Retail Marketing Strategy Marketing Social Media 52

Inside Retail

OCTOBER 24, 2021

This saturation and reliance on mobile phone technologies has made a huge impact on the demand for business communications via SMS, with mobile-led messaging now proven to increase customer engagement. On the other hand, if you’re sending promotional texts, then you do need to have received an opt-in and provide an opt-out.

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Form Engagement Consumer Customer Engagement 130

Compliantia

MARCH 31, 2023

A merchandising plan is a detailed strategy or blueprint that outlines how you should select, manage, price, present, and promote the products at your store to elevate the customer experience, create the maximum ROI, boost your brand value, and optimize inventory levels. What is a merchandising plan and why should retailers care?

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Retail Bound

MARCH 21, 2024

Strategic alliances leverage strengths, share resources, and facilitate market expansion through joint marketing initiatives and cross-promotional campaigns. CRM systems enable personalized marketing efforts and effective customer engagement, resulting in increased customer retention and revenue growth.

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Expansion Flow Customer Retention Strategy 52

RetailMinded

DECEMBER 6, 2022

Now, with the rise of digital transformation, retailers are using artificial intelligence to improve the customer experience in a big way. Digital transformation enables retailers to better understand their customer’s behavior and needs by analyzing data in real-time. A great example of retail digital solutions is chatbots.

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Retail Space Space Social Media Customer Engagement 59

Creative Displays Now

JULY 24, 2023

In retail, it’s common to see three types of traditional signage , including the following: Hanging ceiling signs: Enticing language, attractive images, and aesthetically pleasing color combinations encourage customers in-store to act on the message and purchase.

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Display Advertising Visual Merchandising Promotion 97

RetailMinded

MARCH 30, 2023

Top converting organizations spend 5% of their budgets on CRO; this shows that CRO has become an essential part of promotional strategies. It helps increase customer engagement by giving consumers a better chance to purchase. This is a standard marketing strategy.

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Retail Design Solutions

DECEMBER 20, 2023

By using the latest advancements in digital displays, screens, and interactive technologies, our clients captivate customers and influence their purchasing decisions. Rather than discouraging customers from using their phones, retailers are actively encouraging phone usage to enhance the shopping experience.

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Inside Retail

DECEMBER 7, 2021

Lush shops not just invite but demand that the customer engages its products with sight, smell, and touch, and while they are at the high end of my price tolerance, the products are well differentiated and superbly showcased. Signs at the bottom of escalators informed shoppers that the handrails had been sanitised using “UV-C light”.

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Shopping Circulation Customer Engagement Management 130

Greater Group

APRIL 24, 2023

Before we explore the top 5 shopfitting trends today, let’s look at some of the familiar examples of shopfitting and how it helps create an effective retail layout that maximises product visibility and accessibility, encourages customer engagement and provides a comfortable and inviting environment.

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Retail Space Space Layout Display 52

Inside Retail

FEBRUARY 9, 2022

When considering how to orient the organisation around the customer, it’s critical to look closely at how business performance KPIs are linked to customer success metrics – from the top down.

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Engagement Beauty and Health Social Media Flow 130

CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Born in Denmark and brought up in Sweden, Anine Bing started as a model and became an influencer promoting several fashion brands on her Instagram account as early as 2010. million followers, which she uses to promote her campaigns and products.

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Gifts Fashion Color Promotion 52

Trade Group

SEPTEMBER 30, 2021

Innovative brands supplement their modular displays with technological advancements like augmented reality, machine learning, artificial intelligence, and big data for better customer engagement. Modular display trade booths are highly efficient for brands that are cost-conscious regarding their sales and promotion.

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Display Harmony Space Form 52

Retail Bound

DECEMBER 3, 2021

By utilizing mobile technology and social media, and by using attractive design principles to attract customers’ attention, you can maybe take advantage of some of these impulse buying behaviors that many of us have. But there are still plenty of marketing tactics you can deploy to keep your customers engaged and attract new ones.

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Social Media Planning Suggestive Selling Shopping 52

Parcel Pending

MAY 3, 2023

This includes product suggestions, sizing information, and smart cross-sells as part of the overall customer experience. 6 Immersive and Experiential Shopping With shopping now happening anytime and anywhere, 82% of global brands said delivering experiential value for customers is a crucial need for 2023.

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Social Media Consumer Shopping Marketing 52

All Work

DECEMBER 18, 2020

The pandemic has proven what we already expected to be true: the value of the office lies in promoting sharing and learning – both intentional and passive. A physical presence helps build brand awareness and contact with potential new customers or employees. A digital presence enables convenience. What is the unique culture?

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Retail Design Design Layout Space 57

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.

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Shopping Tailored Customer Engagement Engagement 243

Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers. Prioritise text messages during the time of day the customer is likely to be most responsive.

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Inside Retail

JUNE 5, 2022

The great thing about this transformation success story is that to bolster its online experience, Purebaby shifted from focusing on purely promotional marketing to building up robust lifecycle programs. The brand did this to ensure the online experience was seamless for its new demanding digital customers. About Cheetah Digital.

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Engagement Consumer Customer Engagement Strategy 242

Inside Retail

NOVEMBER 29, 2023

Besides being a fun and effective way to enhance customer engagement, gamification can encourage consumer behaviours such as logging into an app to try a new product or sharing a recommendation on social. Any gamification strategy must be seamlessly embedded in a brand’s loyalty strategy to ensure customer engagement and retention.

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Strategy Engagement Customer Engagement Consumer 130

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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Strategy Marketing Social Media Advertising 52

Inside Retail

MARCH 8, 2023

There is so much information out there and a lot of people rely on plant groups and talk to their peers. We offer support to our customers and people who have a question on our Facebook chat. And how can customers engage in this hobby if they have little green space available? Is education improving in this space?

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Gifts Beauty and Health Space Planning 130

RetailMinded

JULY 17, 2022

Though AI was used mostly to assist with data analysis, it’s now quickly moving into a new era of personalized customer engagement. Enhancing Customer Engagement . Customer engagement is critical to any successful retailer. This is convenient for customers and can help to increase sales.

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Marketing Customer Engagement Engagement Strategy 94