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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

We want customers to come back when they want to treat themselves to something heavenly, that’s our mission,” she added. She is also focused on increasing the brand’s outreach through social media by creating a ‘love letter’ approach to customer engagement.

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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location. The more you know about your customers, the more you can tailor your message to them, and the more effective your campaigns can be.

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The new trend in retail is hyper-efficiency

Inside Retail

With information gleaned from customers at each touchpoint, retailers are able to create an even more personalised and engaging shopping experience. Covid-19 and the changed demand-supply requirements kicked omnichannel into overdrive, forcing retailers to adapt and reimagine how they do business. Efficiency redefined.

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How AI could help solve the disconnect between online and offline retail

Inside Retail

This growing demand for AI intervention underscores a pivotal shift in consumer expectations, signalling an opportunity for retailers to reimagine the shopping experience. Imagine a virtual assistant that can sense distress or confusion in a customer’s voice or text message and respond with empathetic guidance to further build brand trust.

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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

Driscoll cited data from Lionesque Group, a leading creator of pop-ups, which showed that nearly half of Gen Z shoppers who primarily shop online prefer to engage with brands through experiential pop-up activations when shopping in person. She believes that the key elements of a successful pop-up are authenticity and engagement.

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Cloud e-commerce offers a more agile future

Inside Retail

From maintaining supply chains to reimagining stores to safeguarding privacy, today’s retail and consumer goods companies are under constant pressure. New e-commerce engagement models can be difficult to integrate. 360-degree, real-time data visibility across supply chains, customer engagement touchpoints, and operations.