Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Remember the debate over e-commerce versus brick and mortar?

Social Media 279

Social Media Light Reimagine Engagement 279

Greater Group

SEPTEMBER 24, 2019

In retail, the rise of e-commerce has sparked worry about the relevance of brick-and-mortar and prompted retailers to reimagine the way they use tech to promote their products and engage shoppers. Be on the lookout for a complete project showcase about ANZ’s temporary kiosk to see how these strategies play out in the field!

Display 52

Display Shopping Engagement Customer Engagement 52

Inside Retail

JANUARY 8, 2024

“For digital-only brands, pop-ups provide a way to physically meet their customers and express the brand in a palpable way, to provide a brand experience,” Driscoll told Inside Retail. She believes that the key elements of a successful pop-up are authenticity and engagement.

Engagement 130

Engagement Shopping Artistic Marketing 130

Inside Retail

DECEMBER 17, 2023

Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. A CDP is a tool that serves as a brand’s single source of truth about its customers.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

SEPTEMBER 1, 2022

From maintaining supply chains to reimagining stores to safeguarding privacy, today’s retail and consumer goods companies are under constant pressure. New e-commerce engagement models can be difficult to integrate. 360-degree, real-time data visibility across supply chains, customer engagement touchpoints, and operations.

Social Media 130

Social Media Engagement Reimagine Customer Engagement 130