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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

Sanae Inada, the General Manager of Rive Gauche, said this new branding initiative reflects the brand’s evolution over the last three decades. The delivery phenomenon During the height of the pandemic, the brand managed to weather the storm by focusing on partnering with delivery operators.

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The new trend in retail is hyper-efficiency

Inside Retail

With information gleaned from customers at each touchpoint, retailers are able to create an even more personalised and engaging shopping experience. Covid-19 and the changed demand-supply requirements kicked omnichannel into overdrive, forcing retailers to adapt and reimagine how they do business. Efficiency redefined.

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How AI could help solve the disconnect between online and offline retail

Inside Retail

This growing demand for AI intervention underscores a pivotal shift in consumer expectations, signalling an opportunity for retailers to reimagine the shopping experience. Imagine a virtual assistant that can sense distress or confusion in a customer’s voice or text message and respond with empathetic guidance to further build brand trust.

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Sunshine Ace Hardware Nails Customer Satisfaction with Innovative Voice Technology

Theatro

The retailer wanted to reimagine its customer service and its frontline employee engagement with a modern and accessible solution that would connect its entire team—leadership, groups and individual associates—in real-time. Communication could no longer be fragmented, sporadic or complicated.

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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

Driscoll cited data from Lionesque Group, a leading creator of pop-ups, which showed that nearly half of Gen Z shoppers who primarily shop online prefer to engage with brands through experiential pop-up activations when shopping in person. She believes that the key elements of a successful pop-up are authenticity and engagement.

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Cloud e-commerce offers a more agile future

Inside Retail

From maintaining supply chains to reimagining stores to safeguarding privacy, today’s retail and consumer goods companies are under constant pressure. To manage challenges while capitalising on e-commerce growth, retailers of all sizes are turning to the agility provided by the cloud. Secure online transactions and data privacy.