article thumbnail

Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing.

article thumbnail

Will curbside retail be a viable strategy post-Covid?

Inside Retail

Click and collect was a well-established channel prior to the Covid-19 pandemic and proved popular with a subset of regular consumers. Curbside collection gives consumers choice and control. When a purchase doesn’t meet expectations, consumers can select from a number of locations to execute a free return on their terms.

Strategy 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Growth potential is not enough: Why Amer Sports’ IPO fell short

Inside Retail

The company sold 105 million shares for US$13 instead of the US$16-18 it originally floated, putting Amer Sports’ valuation at over US$6 billion. The sporting goods conglomerate has a unique proposition with its broad portfolio of 11 brands that include Wilson Sporting Goods, Salomon and Arc’teryx.

article thumbnail

Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. There had not been a significant change in the sport for decades. The Nike Run Clubs (NRC) were proving to be a powerful consumer experience.

Strategy 130
article thumbnail

From sprinters to sneakers: How Puma aims to tap into ‘halo effect’ of Olympians

Inside Retail

“That’s something we need to strengthen further in the consumer mindset.” Reinforcing brand image “We need to be very clear that Puma is about speed,” Freundt, who has been in the top job just over a year, told Reuters in an interview ahead of the campaign launch.

article thumbnail

Sitoo recognised in 2024 Gartner Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers

Retail Focus

According to 2024 Gartner Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers : “Tier 2 Retail CIOs should consider POS unified commerce platforms to enable retailers to provide uninterrupted experiences, allowing customers to browse, transact, acquire and consume anywhere and everywhere.” “As

Marketing 147
article thumbnail

Under Armour Hires President/CEO

VMS

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience and brand loyalty.” and also sells its goods at such retailers as Dick’s Sporting Goods (Pittsburgh).