Inside Retail

SEPTEMBER 20, 2021

Click and collect was a well-established channel prior to the Covid-19 pandemic and proved popular with a subset of regular consumers. Curbside collection gives consumers choice and control. When a purchase doesn’t meet expectations, consumers can select from a number of locations to execute a free return on their terms.

Strategy 147

Strategy Sporting Goods Consumer Location 147

Inside Retail

FEBRUARY 4, 2024

The company sold 105 million shares for US$13 instead of the US$16-18 it originally floated, putting Amer Sports’ valuation at over US$6 billion. The sporting goods conglomerate has a unique proposition with its broad portfolio of 11 brands that include Wilson Sporting Goods, Salomon and Arc’teryx.

Sporting Goods 130

Sporting Goods Fashion Outdoor Apparel 130

Inside Retail

MARCH 29, 2022

Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. We passed New Balance and Brooks, and the puff of dust on the horizon was ASICS.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

Tusco Display

JANUARY 7, 2022

From redefining employee benefits to balancing wholesale and DTC offerings, here’s where we see brands having work to do in 2022 to remain competitive. Mattel was one big name that adopted this strategy heading into the holiday shopping season. We’ve written on the topic before and will continue to talk about it.

Concept 40

Concept Sporting Goods Consumer Location 40

VMS

JULY 27, 2021

J UST AS AMERICANS, bored and anxious during pandemic lockdown, collectively revisited their love affair with outdoor activities and sports, Dick’s Sporting Goods (Coraopolis, Pa.) introduced its new House of Sport concept, focused on multi-sport experiences, better shopper engagement and elevated customer service.

Sporting Goods 98

Sporting Goods Concept Outdoor Visual Merchandising 98