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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. You can run in whatever brand of shoes you like, but if you throw your ASICS, New Balance or Brooks in the big recycling cage, we’ll fit you in a pair of new Nike running shoes at cost. But we were getting our butts handed to us on a plate by ASICS.

Strategy 130
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Will curbside retail be a viable strategy post-Covid?

Inside Retail

People want a purchase that balances the ease of e-commerce with the instant gratification of brick-and-mortar shopping. Dick’s Sporting Goods, for one, experienced a record Q2 2020, with 75 per cent of online orders fulfilled by stores, and even after it reopened stores last June, curbside continued to thrive.

Strategy 147
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Growth potential is not enough: Why Amer Sports’ IPO fell short

Inside Retail

The company sold 105 million shares for US$13 instead of the US$16-18 it originally floated, putting Amer Sports’ valuation at over US$6 billion. The sporting goods conglomerate has a unique proposition with its broad portfolio of 11 brands that include Wilson Sporting Goods, Salomon and Arc’teryx.

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The Merchandise Planning balancing act has never been more tippy

Inside Retail

The implications of this for a retailer’s bottom line, and their balance sheet, are enormous and quickly becoming the single biggest issue facing the industry today. All retailers know that finding the perfect balance between stock levels, sales and margin is a nirvana that is impossible to achieve.

Balance 130
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Dick’s Sporting Goods Knocks It Out of the Park with “House of Sport” Experiential Concept

VMS

J UST AS AMERICANS, bored and anxious during pandemic lockdown, collectively revisited their love affair with outdoor activities and sports, Dick’s Sporting Goods (Coraopolis, Pa.) introduced its new House of Sport concept, focused on multi-sport experiences, better shopper engagement and elevated customer service.

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2022 Retail Predictions

Tusco Display

From redefining employee benefits to balancing wholesale and DTC offerings, here’s where we see brands having work to do in 2022 to remain competitive. Mattel was one big name that adopted this strategy heading into the holiday shopping season.

Concept 40