VMS

JULY 27, 2021

J UST AS AMERICANS, bored and anxious during pandemic lockdown, collectively revisited their love affair with outdoor activities and sports, Dick’s Sporting Goods (Coraopolis, Pa.) introduced its new House of Sport concept, focused on multi-sport experiences, better shopper engagement and elevated customer service.

Sporting Goods 98

Sporting Goods Concept Outdoor Visual Merchandising 98

Inside Retail

SEPTEMBER 20, 2021

Although many retail locations have reopened for in-person shopping, at least for periods of time between lockdowns, experts believe that the emerging preference toward e-commerce retail solutions, especially hybrid solutions like click and collect, is here to stay. The post Will curbside retail be a viable strategy post-Covid?

Strategy 147

Strategy Sporting Goods Consumer Location 147

Inside Retail

MARCH 29, 2022

Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. You can run in whatever brand of shoes you like, but if you throw your ASICS, New Balance or Brooks in the big recycling cage, we’ll fit you in a pair of new Nike running shoes at cost. But we were getting our butts handed to us on a plate by ASICS.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

Tusco Display

JANUARY 7, 2022

From redefining employee benefits to balancing wholesale and DTC offerings, here’s where we see brands having work to do in 2022 to remain competitive. Mattel was one big name that adopted this strategy heading into the holiday shopping season. We saw some retailers, like Lowes and Walmart, lean into this in 2021 with their apps.

Concept 40

Concept Sporting Goods Consumer Location 40