Inside Retail

FEBRUARY 9, 2022

An increase in volatility in any one of these variables would be troublesome for a retailer, but when all six are in play it makes for a perfect planning storm. The implications of this for a retailer’s bottom line, and their balance sheet, are enormous and quickly becoming the single biggest issue facing the industry today.

Balance 130

Balance Merchandising Planning Pattern 130

Inside Retail

FEBRUARY 4, 2024

The company sold 105 million shares for US$13 instead of the US$16-18 it originally floated, putting Amer Sports’ valuation at over US$6 billion. The sporting goods conglomerate has a unique proposition with its broad portfolio of 11 brands that include Wilson Sporting Goods, Salomon and Arc’teryx.

Sporting Goods 130

Sporting Goods Fashion Outdoor Apparel 130

Inside Retail

MARCH 29, 2022

Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. A 30-point gap in market share demanded a plan like no other. One of the best marketers I’ve worked with (an innate rebel himself and a very dear friend), Michael Scott, led the brand planning process. ASICS had 44 per cent.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

Tusco Display

JANUARY 7, 2022

2020 saw closures and bankruptcies, while many retailers were buoyed in 2021 - with bankruptcies down and plans for expansion. From redefining employee benefits to balancing wholesale and DTC offerings, here’s where we see brands having work to do in 2022 to remain competitive.

Concept 40

Concept Sporting Goods Consumer Location 40