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Quadient and Decathlon Reaffirm Partnership on Parcel Lockers

Parcel Pending

Following a tender process, world sporting goods retail leader Decathlon has chosen Quadient to strengthen its omnichannel strategy and offer more delivery options to its customers. Paris, May 3, 2022. Since the adoption of the first Quadient locker solutions in 2015, Decathlon has equipped 62 stores in France with the lockers.

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Building a ‘Bridge’ Between Brands and Retailers [Case Study]

Rose

The annual advent of “sunglass season” in the retail industry triggers a tremendous amount of planning, coordination and creativity between sunglass brands and the retailers who sell them to the consumer. Our new displays give a fresh curb appeal to our merchandising strategy. Director Club.

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Analysis: Why rethinking demographics leads to better segmentation

Inside Retail

In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. In fact, it can be quite challenging to group consumers into segments that are both accurate and valuable.

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