Inside Retail

FEBRUARY 4, 2024

The company sold 105 million shares for US$13 instead of the US$16-18 it originally floated, putting Amer Sports’ valuation at over US$6 billion. The sporting goods conglomerate has a unique proposition with its broad portfolio of 11 brands that include Wilson Sporting Goods, Salomon and Arc’teryx.

Sporting Goods 130

Sporting Goods Fashion Outdoor Apparel 130

Inside Retail

APRIL 10, 2024

“That’s something we need to strengthen further in the consumer mindset.” Reinforcing brand image “We need to be very clear that Puma is about speed,” Freundt, who has been in the top job just over a year, told Reuters in an interview ahead of the campaign launch.

Social Media 264

Social Media Sporting Goods Contrast Marketing 264

Inside Retail

MARCH 29, 2022

As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. There had not been a significant change in the sport for decades. A 30-point gap in market share demanded a plan like no other. There’s nothing like a challenge.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

Retail Focus

MARCH 5, 2024

According to 2024 Gartner Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers : “Tier 2 Retail CIOs should consider POS unified commerce platforms to enable retailers to provide uninterrupted experiences, allowing customers to browse, transact, acquire and consume anywhere and everywhere.” “As

Marketing 147

Marketing Sporting Goods Architecture Shopping 147

Parcel Pending

JANUARY 7, 2022

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. There’s currently a significant gap between what consumers want and what brands deliver on social media. And they’re using quite a few.

Social Media 52

Social Media Sporting Goods Consumer Shopping 52

Rose

APRIL 20, 2021

The annual advent of “sunglass season” in the retail industry triggers a tremendous amount of planning, coordination and creativity between sunglass brands and the retailers who sell them to the consumer. Our new displays give a fresh curb appeal to our merchandising strategy. Director Club.

Display 98

Display Sporting Goods Merchandising Engagement 98

VMS

NOVEMBER 28, 2021

According to Solis, 84 percent of consumers say the shopping experience is as important as the actual product a retailer is selling, so he encouraged the audience to look for places in their own companies where friction exists and erase it. Organizations can break the cycle, he explained, offering strategies for avoiding common pitfalls.

Sporting Goods 52

Sporting Goods Display Social Media Visual Merchandising 52