Inside Retail

MARCH 29, 2022

As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. There had not been a significant change in the sport for decades. A 30-point gap in market share demanded a plan like no other. There’s nothing like a challenge.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

Design Wanted

MAY 15, 2021

Miranda Wang led us to find out more about the startup’s journey, vision, ATOD technology, steps to create high-performance materials and Novoloop’s future plans. Our first product is a thermoplastic polyurethane (TPU), which is an engineering grade plastic used in footwear, sporting goods, automotive parts, and more.

Sporting Goods 98

Sporting Goods Design Consumer Planning 98

Rose

APRIL 20, 2021

The annual advent of “sunglass season” in the retail industry triggers a tremendous amount of planning, coordination and creativity between sunglass brands and the retailers who sell them to the consumer. VCI’s collaboration and expertise in design have been instrumental in this launch,” said Bryan Linhares, FGX International Sr.

Display 98

Display Sporting Goods Merchandising Engagement 98

Parcel Pending

JANUARY 7, 2022

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. There’s currently a significant gap between what consumers want and what brands deliver on social media. And they’re using quite a few.

Social Media 52

Social Media Sporting Goods Consumer Shopping 52

VMS

NOVEMBER 28, 2021

According to Solis, 84 percent of consumers say the shopping experience is as important as the actual product a retailer is selling, so he encouraged the audience to look for places in their own companies where friction exists and erase it. With every tech revolution, society changes, business changes, life changes.

Sporting Goods 52

Sporting Goods Display Social Media Visual Merchandising 52

Retail Prophet

MARCH 24, 2022

BoF’s podcast series Retail Reborn returns for a second season, presented by Brookfield Properties , to investigate the consumer of tomorrow, and how their changing lifestyles and expectations will drive evolution in the retail industry. Follow the series to ensure you never miss an episode. Retail Reborn: Expert Commentators Thomas J.

Fashion 52

Fashion Sporting Goods Consumer Strategy 52

Trade Group

NOVEMBER 7, 2021

The analysis believes that three of these sectors will lead the recovery: discretionary consumer goods and services (CS), food (FD), and industrial/heavy machinery and finished business inputs (ID). Nonetheless, performance by sector will diverge depending on its secular (long-term) trends and underlying macroeconomic conditions.”.

Sporting Goods 52

Sporting Goods Consumer Planning Marketing 52

Tusco Display

JANUARY 7, 2022

2020 saw closures and bankruptcies, while many retailers were buoyed in 2021 - with bankruptcies down and plans for expansion. Supply chains have been designed for predictability in buying cycles and consumer expectations and were completely unprepared for the disruptions that the industry faced.

Concept 40

Concept Sporting Goods Consumer Location 40