Inside Retail

APRIL 10, 2024

“That’s something we need to strengthen further in the consumer mindset.” “With the new IOC regulations we will be able to use that moment in a better way, to congratulate them [athletes] also via social media, I think that’s a win-win for both the Olympics as well as us,” Freundt said. .

Social Media 264

Social Media Sporting Goods Contrast Marketing 264

Inside Retail

MAY 19, 2023

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Inside Retail

MARCH 29, 2022

As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. There had not been a significant change in the sport for decades. Plus, Nike’s partnership with Apple now meant music, running and social media were blurring.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

Parcel Pending

JANUARY 7, 2022

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. The Gap Between Inspiration and Conversion on Social Media. Four Strategies for Improving Social Commerce.

Social Media 52

Social Media Sporting Goods Consumer Shopping 52

VMS

NOVEMBER 28, 2021

According to Solis, 84 percent of consumers say the shopping experience is as important as the actual product a retailer is selling, so he encouraged the audience to look for places in their own companies where friction exists and erase it. Organizations can break the cycle, he explained, offering strategies for avoiding common pitfalls.

Sporting Goods 52

Sporting Goods Display Social Media Visual Merchandising 52