Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

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Retail Focus

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

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Consumer Shopping Strategy Retail Design 130

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

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Consumer Social Media Tailored Strategy 130

Inside Retail

OCTOBER 9, 2023

As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. CommBank’s latest Consumer Insights Report shows that around one in four Australians have not enough, or just enough, to meet household expenses.

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Consumer Beauty and Health Consumer Electronics Accessories 130

Inside Retail

MARCH 21, 2024

This year, while consumers are still struggling to adapt to higher prices for staple goods and services, they are still spending on discretionary items creating a retail market where brands compete fiercely for their share of the consumer’s paycheque.

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Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Consumer Engagement Shopping Pattern 147

Inside Retail

APRIL 26, 2024

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Consumers deserve clear and transparent pricing so they can be sure they’re actually getting value for money.

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Promotion Advertising Consumer Line 147

Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider. The digital displays feature animated content to support in-store campaigns and new product launches and complement traditional POS promotional assets.

Consumer 130

Consumer Shopping Social Media Engagement 130

CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. So, today we want to talk about these two trends that have gained relevance in recent years. Therefore, the DTC creates another point of contact, and does not eliminate the distributor.

Consumer 52

Consumer Advertising Strategy Promotion 52

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.

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Advertising Consumer Curate Social Media 162

Inside Retail

AUGUST 17, 2022

As inflation and rising interest rates start to bite and reduce consumers’ spending capacity and confidence, Australian e-commerce sales declined sharply in July. . This shows that consumers are researching online to find the product they are after before they head to a retail store to buy it. Representing 19.3 Desktop and tablet.

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Consumer Pattern Tailored Promotion 246

Inside Retail

JANUARY 11, 2023

At least two significant forces are reshaping how and where consumers shop and their expectations of brands. Encouragingly, consumers are ready to increase participation in the circular economy. Consumers want businesses to make it more convenient to take part.” . In stark contrast, Finland is targeting 100 per cent by 2025 2.

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Consumer Consumer Electronics Contrast Tailored 130

Retail Focus

MARCH 6, 2024

Whether you’re a seasoned enthusiast or a curious newcomer, learning how to navigate the landscape of sales and promotions is essential for snagging your favorite mushroom-infused treats at wallet-friendly prices.

Social Media 130

Social Media Promotion Strategy Consumer 130

Inside Retail

NOVEMBER 20, 2022

Back in 2020, Amazon opened its first Amazon Go store in Seattle, introducing consumers to the concept of full-size, cashierless grocery stores. He added that the tracking software developed for Covid tracing in many countries has also made consumers amenable to being tracked through their phones. Already at it in Singapore.

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Concept Consumer Promotion Shopping 130

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Promotion Location Management Tailored 95

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

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Promotion Advertising Marketing Line 130

Retail Focus

AUGUST 24, 2022

Ecommerce has become more widely available and accepted and, in the process, has given plenty of benefits to consumers. Most of this has to do with the level of information available online, and as a result of market competition. The internet has removed much of the guesswork and has allowed people to make informed decisions.

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Consumer Social Media Perspective Balance 130

Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. As more consumers fall victim to scams, the level of trust in genuine retailers, brands and marketplaces could be eroded.

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Social Media Advertising Shopping Consumer 266

Inside Retail

MAY 8, 2024

This week, the Senate Committee on Supermarket Prices made 14 recommendations for the Government to consider amending the Competition and Consumer Act 2010 to end the alleged price gouging of the major supermarkets. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.

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Customer Retention Consumer Line Flow 278

Inside Retail

FEBRUARY 13, 2022

The stigma around sexual wellness is diminishing and as a result, businesses and consumers are able to freely celebrate sexual wellness. But today, it’s more about our health and wellbeing than it is entertainment. We can access useful and trustworthy information to help guide us on our own personal journeys. billion by 2026.

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Inside Retail

OCTOBER 5, 2022

Retail giant Havey Norman, and credit provider Latitude, are being sued by the Australian Securities and Investments Commission (ASIC) for allegedly misleading consumers on interest-free finance deals. . Consumers have a right to make informed choices,” said Court.

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Trade Show Booth Companies - Trade Group

MAY 3, 2024

As someone who loves business, I think about this a lot. It exists to overcome the challenge of promoting quality products to people who genuinely need them. Nonetheless, advertisers do know something about human nature. Here are 3 reasons why advertising has a bad reputation and what to do about it. Both are negative.

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Advertising Promotion Architecture Social Media 52

Retail Bound

APRIL 23, 2024

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

Consumer 52

Consumer Social Media Promotion Marketing 52

Inside Retail

MAY 19, 2024

Fragmented markets, volatile consumers “Markets are becoming increasingly fragmented, and as a result, consumer and market behaviour is more difficult to predict. Brands have more access to consumers through different mediums, and consumers have broader access to products and brands through e-commerce.

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Planning Social Media Promotion Location 147

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. With more Australians choosing to shop online, consumers often rely on reviews and testimonials when making purchases, but misleading endorsements can be very harmful,” Ms Cass-Gottlieb said.

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Social Media Advertising Fashion Consumer 246

Inside Retail

FEBRUARY 28, 2024

With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally.

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Social Media Expansion Consumer Marketing 130

Inside Retail

SEPTEMBER 4, 2023

Its ability to facilitate the tracking and tracing of products and information has enabled companies to streamline their operations, reduce costs, and improve their bottom line. The barcode’s ability to provide detailed product information and traceability has led to significant improvements in food safety and recalls.

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Promotion Management Flow Consumer 246

Retail Bound

FEBRUARY 29, 2024

Right from the ideation phase, we caution clients about potential product risks and opportunities. Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. Depending on the complexity of the product, this stage may take from several weeks to about 12-15 months.

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Concept Consumer Design Consumer Electronics 52

Inside Retail

JULY 6, 2023

The weeks leading up to Christmas, Cyber Monday, and Black Friday typically see a surge in promotional activity that can account for a significant portion of a brand’s annual revenue. As a result, many consumers are expected to postpone discretionary purchases until peak season, where they are more likely to find sales and discounts.

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Strategy Promotion Consumer Engagement 242

Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews.

Beauty and Health 246

Beauty and Health Social Media Advertising Pattern 246

Inside Retail

MAY 19, 2024

All too often, there is a disconnect between retailers’ channels, with many consumers facing lags and frustrations in physical stores that they don’t experience online. Cook says most retailers think of omnichannel as being about selling across multiple channels and then working out how to bring them together.

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Promotion Engagement Perspective Shopping 147

Inside Retail

FEBRUARY 4, 2024

Consumers will be even more selective, payment flexibility and innovation will be vital, and new tools to boost online security will gain momentum. Looking more closely, the drivers of digital activity reflect the circumstances and preferences of Australian consumers. Last year was another turning point for digital commerce.

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Architecture Consumer Shopping Marketing 264

Inside Retail

DECEMBER 17, 2023

Consumers are still feeling enormous financial pressures, and many are heading into this period with little optimism towards their finances. Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. But this shouldn’t just be a retail race to the bottom.

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Inside Retail

MAY 23, 2024

On your website, have a promotional plan teasing product and pricing reveal dates. That means that by the time Black Friday arrives, thousands of consumers are cashed up, know what they want and are ready to spend. Learn more about Australia Post’s e-commerce business solutions online. When are the big online sale events?

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Strategy Social Media Shopping Promotion 147

Inside Retail

FEBRUARY 21, 2023

Sephora Beauty uses live streams to promote new products. Consumers want to be entertained. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something. Increased engagement leads to higher sales. Loyalty points.

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Customer Engagement Engagement Social Media Consumer 246

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52