Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Retail Focus

APRIL 27, 2021

Ray Harris, owner and director of Swarm and Folio Mirror says, “Many people may be surprised to see digital tools such as selfie mirrors in personal service environments where one-to-one customer engagement is critical. Folio Hair is an easy to integrate mirror, featuring a screen and inset vanity lighting strip.

Marketing 264

Marketing Concept Customer Engagement Promotion 264

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019).

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JULY 18, 2023

In our always-connected society, consumers are all the more demanding. The new role of the physical store blends a dynamic, interactive hub for brand experiences, customer engagement, and product discovery. It can be as simple as customers being able to place and order from anywhere at any time.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Inside Retail

DECEMBER 14, 2023

When these technologies are able to leverage vast amounts of customer data, they can become extremely powerful. Retailers are recognising the need to be smarter and more personalised in their interactions with customers. Collecting customer information – Know Your Customer – has been a leading trend in recent years.

Engagement 130

Engagement Line Pattern Balance 130

Inside Retail

OCTOBER 24, 2021

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

Form 130

Form Engagement Consumer Customer Engagement 130

Compliantia

MARCH 31, 2023

It wasn’t too long ago that retailers and consumers were facing a plague of out-of-stock merchandise and empty shelves — on account of supply-chain disruptions in global retail. Its objective is to present the right products to the customer at the right time, place, and price, in the correct quantity.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

RetailMinded

MARCH 30, 2023

In the competitive environment of e-commerce, most consumers expect businesses to offer them fast and easy checkout. In other words, if you want to keep up with other brands, you must improve the speed at which your customers can complete their transactions. This way, you can drive more traffic and sales in your store.

Flow 52

Flow Strategy Consumer Layout 52

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

Creative Displays Now

MARCH 4, 2024

In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible. Focus on website responsiveness.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Retail Bound

MARCH 21, 2024

Expand Product Offerings: Expanding the product range diversifies market reach and attracts new customers. By adapting to emerging trends and consumer preferences, wholesalers can drive revenue growth and maintain competitiveness. Contact them today to get more information on how they can help your business grow!

Expansion 52

Expansion Flow Customer Retention Strategy 52

RetailMinded

DECEMBER 6, 2022

Now, with the rise of digital transformation, retailers are using artificial intelligence to improve the customer experience in a big way. Digital transformation enables retailers to better understand their customer’s behavior and needs by analyzing data in real-time. A great example of retail digital solutions is chatbots.

Retail Space 59

Retail Space Space Social Media Customer Engagement 59

Greater Group

APRIL 24, 2023

Shopfitting or shop fitting is not a common and familiar term to regular consumers and may only be used by people who work in a specialised field within the broader retail industry such as shopfitters, architects, designers, project managers and retailers. However, it’s one of the key elements in retail design.

Retail Space 52

Retail Space Space Layout Display 52

Creative Displays Now

JULY 24, 2023

In retail, it’s common to see three types of traditional signage , including the following: Hanging ceiling signs: Enticing language, attractive images, and aesthetically pleasing color combinations encourage customers in-store to act on the message and purchase.

Display 97

Display Advertising Visual Merchandising Promotion 97

Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. 2 Mobile-first cohorts like Zoomers (Gen Z) are a key group influencing consumer trends as they relate to the direction of social commerce and the omnichannel retail equation.

Social Media 52

Social Media Consumer Shopping Marketing 52

Inside Retail

FEBRUARY 9, 2022

As demographer Simon Kuestenmacher observed in an ABC interview, the changes in consumer buying behaviour during the pandemic have been significant. Consumer expectations of a flawless, omnichannel digital experience with 24/7 support have driven a shift in the distribution of where workers are needed in the retail sector.

Engagement 130

Engagement Beauty and Health Social Media Flow 130

CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Born in Denmark and brought up in Sweden, Anine Bing started as a model and became an influencer promoting several fashion brands on her Instagram account as early as 2010. Today, her Instagram brand account has over 1.1

Gifts 52

Gifts Fashion Color Promotion 52

Retail Bound

DECEMBER 3, 2021

By utilizing mobile technology and social media, and by using attractive design principles to attract customers’ attention, you can maybe take advantage of some of these impulse buying behaviors that many of us have. Mobile access is key : More and more consumers are making purchases using their mobile devices. How accurate were they?

Social Media 52

Social Media Planning Suggestive Selling Shopping 52

All Work

DECEMBER 18, 2020

Retail designers understand how brick and mortar stores can make genuine connections with consumers and also drive a successful online experience. The retail sector has figured out customers not only want to look at goods on a shelf and buy items; they want an experience. Optimus Offices (image: Work Design Magazine).

Retail Design 57

Retail Design Design Layout Space 57

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. And the reason is simple: this preference data comes directly from the consumer so there are no intermediaries – no guesswork. As the cookie crumbles.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

NOVEMBER 29, 2023

Besides being a fun and effective way to enhance customer engagement, gamification can encourage consumer behaviours such as logging into an app to try a new product or sharing a recommendation on social. Customers who return frequently can become true brand ambassadors for your program. What is gamification?

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Inside Retail

MARCH 8, 2023

There is so much information out there and a lot of people rely on plant groups and talk to their peers. We offer support to our customers and people who have a question on our Facebook chat. And how can customers engage in this hobby if they have little green space available? Is education improving in this space?

Gifts 130

Gifts Beauty and Health Space Planning 130

RetailMinded

JULY 17, 2022

Though AI was used mostly to assist with data analysis, it’s now quickly moving into a new era of personalized customer engagement. Enhancing Customer Engagement . Customer engagement is critical to any successful retailer. This is convenient for customers and can help to increase sales.

Marketing 94

Marketing Customer Engagement Engagement Strategy 94