Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews. Influencers in the spotlight.

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Talking Retail

NOVEMBER 18, 2022

A trade group of alcohol producers has criticised Scottish proposals to restrict advertising as “entirely disproportionate”. The Portman Group, whose aim is to promote responsible drinking and put forward the industry angle on alcohol issues, said the Scottish government proposals would “inhibit consumers’ ability to make informed choices”.

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Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Trade Show Booth Companies - Trade Group

AUGUST 30, 2023

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. What is Paid Social Advertising?

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Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

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Retail Bound

APRIL 23, 2024

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

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Hunton Andrews Kurth

DECEMBER 13, 2021

The National Advertising Division (NAD) of BBB National Programs recently examined advertising claims by Straight Smile, LLC (Byte), seller of direct-to-consumer teeth aligners, recommending that Byte provide clear disclosures when reviewers of its product receive incentives in exchange for posting reviews.

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Inside Retail

DECEMBER 3, 2023

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? This means that advertising spend is more likely to result in a positive ROI.

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Creative Displays Now

APRIL 17, 2024

These reasons prove why 73% of consumers would still buy items in brick-and-mortar retail spaces. It advertises your products while concealing an otherwise unsightly display base. Offer product information: From pricing to product details, cardboard pallet skirts provide valuable information to motivate sales.

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Inside Retail

JULY 22, 2021

The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. This type of conduct is particularly harmful where, as here, consumers cannot easily check or monitor the claims made.”. Lorna Jane thinks so.”.

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Contra

NOVEMBER 4, 2022

Whether or not these places change their usage or remain empty, one excellent way to make the most of this shift in main street habits is to invest into empty building advertising. This unique marketing ploy got a lot of media coverage and is a great example of empty office advertising. The Future of Main Street.

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Retail Focus

DECEMBER 3, 2023

Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer. AI can be used to equip service professionals with the necessary information – in a timely manner – to provide more informed, data-powered solutions to complex human problems.

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Retail Bound

FEBRUARY 29, 2024

Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. Marketing and Promo Marketing and promotion are absolutely essential for educating potential users about your product and driving sales. Long way negotiating begins: pricing, placement, promotional support are the starting points only.

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Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Creative Displays Now

JANUARY 17, 2023

Even if you use several advertising platforms, you should still pay attention to in-store advertising. In-store advertising allows you to go head-to-head with your competitors to entice customers. Point-of-purchase displays are one of the most effective forms of retail advertising. What Are POP Displays?

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Retail Focus

SEPTEMBER 27, 2022

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. With mobile marketing, online industries such as online retail and the e-casino – which offer numerous free bonuses – can create customised promotions for regular users on their platforms. Visual Marketing .

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Inside Retail

MAY 24, 2021

Supermarket giant Coles has joined a coalition of some of the world’s largest liquor companies to promote better standards of alcohol sale and prevent underage consumption through online purchasing. Coles is also a signatory on the Alcohol Beverages Advertising Code and is a founding member of not-for-profit organisation DrinkWise.

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Retail Focus

JANUARY 20, 2022

These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. The profit of the business depends on the consumers. It is to understand the needs of the consumers.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

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Creative Displays Now

OCTOBER 11, 2023

Colors: Colors can evoke behaviors and emotions from consumers and help customers easily identify the season a product is promoting. Imagery: Images can help consumers match seasonal products to their corresponding holiday. Many brands begin marketing their promotional products weeks before the actual holiday begins.

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Inside Retail

JANUARY 3, 2023

At Amazon, algorithms are used to track consumer behaviour and adapt product recommendations based on a wide range of factors. Retail workers have access to information about products, promotions, and pricing instantly. As we know, the retail industry is under pressure as consumers shift their spending to online retailers.

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Trade Show Booth Companies - Trade Group

APRIL 9, 2024

This aims to highlight a product or service in hopes that it leaves a distinct impression on the consumer’s minds and hopefully attracts potential new customers. Coupled with their verbal sale pitch, most merchants hung pictorial signs and started painting their storefronts to attract more consumers naturally.

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Inside Retail

SEPTEMBER 20, 2023

They will also look at where consumers are engaged on the site – areas such as blogs or advisory sections, for example – because that shows a browser is interested in what the retailer is offering and the content being shared. There are multiple ways to display a promotion. You can add urgency, it’s selling fast.

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Inside Retail

MARCH 26, 2023

Research by the Australian Fashion Council in 2022 found that 260,000 tonnes of clothing in Australia was reaching landfill each year, at a consumer cost of $9.2b. Meanwhile, she said that newer players such as Shein had fuelled a cultural phenomenon where consumers were obsessed with newness.

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Inside Retail

AUGUST 3, 2023

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

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Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Build a User-Friendly Website A few decades ago, product developers and advertisers had a limited reach.

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Retail Focus

MARCH 28, 2023

There have been changes in priorities around consumer spending. They had limited access to product information. They relied on advertising, word of mouth and their own product experience in making purchasing decisions. Consumers were often more loyal to certain brands than they are now. Ghalia BOUSTANI.

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Creative Displays Now

FEBRUARY 17, 2023

It’s tedious and time-consuming. Since it has a massive amount of space on the sides and header, it allows for maximum branding and product information. Power wing displays: Power wing or sidekick displays are flexible displays that generally promote sales items. However, we do the work for you when you partner with us.

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Ultra Flex

DECEMBER 23, 2020

As consumers venture out of their homes to take care of their needs, how can you help them forget for a little while the reality of masks, gloves, and hand sanitizer? The months ahead offer big opportunities for businesses to attract consumers and lift a few spirits along the way – for patrons and employees. Safety measures will too.

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Inside Retail

NOVEMBER 20, 2022

Back in 2020, Amazon opened its first Amazon Go store in Seattle, introducing consumers to the concept of full-size, cashierless grocery stores. He added that the tracking software developed for Covid tracing in many countries has also made consumers amenable to being tracked through their phones. Already at it in Singapore.

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Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.

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