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From Mad Men to machines? Big advertisers shift to AI

Inside Retail

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

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Declining returns push brands to diversify advertising channels

Inside Retail

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. As a result, brands won’t be able to spend the budget they want on customer experience, which is bad for consumers overall.”

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CARU Releases Guidelines for Advertising to Children in the Metaverse

Hunton Andrews Kurth

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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Mosaic Brands faces court for failing to deliver online orders on time

Inside Retail

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. The delayed deliveries subject to the court action occurred between September 23, 2021 and March 31, 2022.

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Greenwashing: UK advertising watchdog bans greenwashing advertisements

Eye on ESG

On 7 June 2023, the UK Advertising Standards Authority (“ ASA “) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for including misleading information about their socio-environmental credentials.

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Direct to consumer and retail media: tools to reach consumers

CAAD

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

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The Best Examples of OOH & Guerrilla Advertising

Contra

In the sprawling urban jungles, where digital screens and billboards vie for attention, Out-Of-Home (OOH) and Guerrilla advertising have emerged as a breath of fresh air, blending creativity with physical space. Here, we delve into nine exemplary campaigns that underline the boundless potential of OOH and Guerrilla advertising.