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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out.

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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. Marketing and Promo Marketing and promotion are absolutely essential for educating potential users about your product and driving sales. Ideation and design All man-made creations start from a simple concept.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

It’s time to target people, not browsers. Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? Confused?

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How making data-driven decisions in retail is changing

Inside Retail

A range of data analytics tools are available to help retailers save money, make more informed decisions and better understand their customers. Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations.

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What Is Visual Merchandising?

Creative Displays Now

From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. This guide will explain visual merchandising and how to use it to promote your products. Messaging: The words and phrases you include on your packaging or retail displays significantly impact consumer purchasing decisions.