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The Ultimate Guide To Creating Branded Bags For Promotional Marketing

RetailMinded

Whether you’re a small or a multinational business owner, there are plenty of ways to promote your brand. Promotional products are an easy and effective way to achieve it. The trick is knowing how to design and manufacture them in a way that they’d appeal to customers and be adequate for marketing purposes. Informative.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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9 Tips for Exhibitors at Trade Shows

Retail Bound

By taking the time to research other businesses in your industry, you can gain a better understanding of what products and services they offer, their pricing structures, and their target markets. This information can help you to adjust your own trade show strategy in order to better attract customers and generate sales.

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Understanding Generative AI for Retail

Theatro

Through continuous training, they evolve by learning from interactions, integrating new information into their knowledge databases. While Standard AI is limited by what information is fed to it by human interactions or data sets, Gen AI allows users to create and leverage new content virtually instantly—something never before possible.

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How making data-driven decisions in retail is changing

Inside Retail

A range of data analytics tools are available to help retailers save money, make more informed decisions and better understand their customers. Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

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5 Things to Consider Before Selling to Retailers

Retail Bound

First and foremost, you should think about the product itself and the target market that it’s intended to reach. Also, does the target market have access to retailers who carry products like yours? If so, you’ll need to factor in the costs associated with stocking and promotion.