Inside Retail

APRIL 25, 2021

Just a few short months after talk of audio-based platform Clubhouse lit up news feeds across social media, Facebook has taken the plunge into audio, last week announcing a range of new products to challenge the newcomer. Social media is completely dominated by news feeds. In Clubhouse] there’s no feed at all.

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Inside Retail

JULY 31, 2023

In the face of a mounting cost-of-living crisis, consumer spending is changing rapidly. According to data from the Australian Bureau of Statistics, spending has largely shifted toward supermarkets, restaurants and cafes, with all other forms of discretionary spending falling year-on-year in June. That’s what will drive loyalty.

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Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Inside Retail

DECEMBER 17, 2023

Retailers within the pharmacy sector are evolving and exploring ways to best cater to consumers with the creation of one-stop-shop pharmacy retail spaces and superstores. Holistic well-being and proactive self-care are areas in which brands and retailers are positioning to best cater to consumers to win their favour.

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Inside Retail

MAY 19, 2024

It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including department stores and pharmacies. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products. There are so many messages…we need to have the most impactful one in front of consumers.”

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Inside Retail

JULY 7, 2021

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7 Importance of authenticity.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. But have some brands been too quick to declare the catalogue a dated relic of a bygone era?

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RetailMinded

APRIL 18, 2024

Consumers, in particular, are becoming targets of cyber attacks. Website Spoofing Website spoofing is a form of brand impersonation that is often leveraged to defraud customers by sending phishing emails or text messages containing malicious links to spoofed websites impersonating a brand.

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Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. As a shopper, a consumer like everybody else, it’s all about getting back to the basics: Just make things easy and convenient.”

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Inside Retail

APRIL 11, 2024

An overview According to Frank Rheinboldt, managing director of Margarete Steiff GmbH, the decision to form a strategic partnership with the Melchers Group to enter the Chinese market was motivated by several factors. Our products also available through JD.com, Tmall and social media channels also play a role,” he noted.

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RetailMinded

APRIL 7, 2022

Today, brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, known colloquially as ‘Gen Z’ or ‘Zoomers’. Perhaps a more fitting epithet for Gen Z, would be ‘Generation Omnichannel’ as this is the first truly omnichannel generation to high highstreets & social media platforms.

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Inside Retail

AUGUST 7, 2023

Compared to more traditional forms of advertising, retail media is touted as a more targeted, less wasteful form of customer acquisition: if someone is already shopping on a retailer’s website, they’re likely looking to buy, or to learn more about products that they’re considering purchasing.

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Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Consumers want to be entertained. The importance of personalisation Interactive games are a way to collect personal information about a shopper that comes directly from the consumer.

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RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

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Inside Retail

AUGUST 8, 2023

Part of the reason is their success with young Asian consumers, who are driving demand for luxury consumer goods. We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up.

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Inside Retail

JULY 7, 2021

While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. This was already problematic for retailers forced behind walled gardens to reach consumers, with customer acquisition costs continuing to rise to the extent that costs are outpacing consumer lifetime value (LTV).

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Retail Focus

APRIL 2, 2024

Of course, things have moved on a little from the early days of simple displays, with retailers now having a whole arsenal of tools at their disposal to not only bring in more consumers, but also improve their overall experience. However, when it comes to actually using these tools, this is often easier said than done.

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Inside Retail

AUGUST 6, 2023

This collapse follows the demise of Australian furniture brand Brosa late last year – which cited declining sales and cash flow pressures – as well as heightened challenges faced by small-to-medium sized retailers that are struggling to cope with rising costs, and a slowdown in foot traffic and consumer activity. The jury is out.”

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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Retail Bound

FEBRUARY 29, 2024

Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. Prototyping is a multi-phased process, each step adding layers of complexity until the device achieves its final form. Right from the ideation phase, we caution clients about potential product risks and opportunities.

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Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Inside Retail

MARCH 27, 2024

Founded in 2020 by Brandon Lim and Khiara Mia, the company introduced a concept in the form of frozen vacuum-packed, ready-to-cook meals in 15 minutes. These meal kits enable consumers to indulge in gourmet dining experiences within the confines of their own kitchens.

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Retail Bound

JANUARY 12, 2023

Therefore, to be successful, eCommerce retailers and eCommerce order fulfillment services need to understand the new trends in consumer shopping behavior. In this blog post, we discuss 5 trends in eCommerce consumer behaviors that online retailers and eCommerce fulfillment services should be aware of this year.

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Talking Retail

JANUARY 4, 2022

Quorn is kicking off the year with a TV campaign to encourage consumers to “swap out meat for Quorn this January”. Tasty Resolutions” forms part of the brand’s wider Helping the Planet One Bite at a Time campaign, running until the end of February across TV, video-on-demand and social media. The advert will air during.

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Inside Retail

DECEMBER 3, 2023

As confirmed by data sourced by Spate, a consumer behavior and trend analysis company, searches for advent calendars have grown by over 10.7 Additionally, in an industry where content is often king, advent calendars are a great way for brands to produce organic consumer-generated content.

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Inside Retail

SEPTEMBER 29, 2021

LP: Over the years, Instagram and social media have increasingly become less of a personal profile and more of a visual marketing tool for brands. Many of the contemporary brands we stock use social media and Instagram to their advantage because having a wide and influential following allows them to influence consumers globally.

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RetailMinded

NOVEMBER 28, 2023

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

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Inside Retail

SEPTEMBER 19, 2021

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. People engage more with video product reviews on social media than with text. They can find all that at beauty e-commerce app Supergreat. ShopShare: Shoppable experts.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Conclusion Consumers don’t want to spend their time watching ads.

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Inside Retail

JULY 17, 2023

IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising. I saw that niche. SS: We’re not.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform.

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Inside Retail

OCTOBER 18, 2022

Swiss watch brands are set to benefit from a rise in pre-owned sales, driven by millennial and Gen Z consumers. The growth is expected to be driven by the launching of new pre-owned offerings by brands, the expansion of existing channels and consumers looking for discounted and discontinued timepieces. Data-based decisions.

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Inside Retail

NOVEMBER 15, 2022

Luxury shoppers are getting younger and younger, forming a group that’s expected to buoy growth in the sector in the coming years with purchases being made from the age of 15, according to industry forecasts from consultancy Bain released Tuesday.

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Retail Focus

AUGUST 9, 2023

It can help your business to grow by showing the consumer why your service is more unique than your competitors. When it comes to attracting new consumers, you need to understand that the PR team is the one that coordinates every strategy after communicating with different departments to create a buzz-worthy ad campaign.

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Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. Despite sales remaining below the pre-pandemic level and weak consumer sentiment, retail growth is expected to reach 5 per cent from 2022 to 2027.

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Inside Retail

AUGUST 14, 2022

“It’s exciting, and I would say it’s a natural evolution [for social media],” Arnold Ma, founder of Qumin, a UK-based creative agency that specialises in Chinese audience behaviours, told Inside Retail. Even the shift [from photography] to short-form video on Instagram is causing issues,” Ma said.

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