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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Redbubble sales fall despite Covid boosting online shopping

Inside Retail

The group has also registered ‘strong’ overall customer retention during the quarter with 47 per cent of marketplace revenue coming from repeat purchases – the highest level since the company was founded. The post Redbubble sales fall despite Covid boosting online shopping appeared first on Inside Retail.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Savvy retailers are updating their customer loyalty programs to increase customer satisfaction and ensure customer retention. The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Parcel Pending.

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The $15bn impact: Physical touchpoints drive Australian e-commerce revolution

Inside Retail

The E-commerce Delivery Benchmark Report 2024 – a comprehensive study commissioned by Auctane, ShipStation’s parent company, in collaboration with Retail Economics – surveyed 8000 consumers and more than 800 online sellers across eight markets. Returns – once viewed as a friction point – now emerge as a loyalty catalyst.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

“Making the whole international shopping experience seamless is a journey that takes time, so don’t expect everything to be perfect right away,” she continues. Even better, she says, look at ways to integrate another shopping experience if customers want to exchange goods, by offering incentives for additional orders.

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Why retail leading experts are remaining focused on emotion, not technology

Inside Retail

Retail Fest 2024 keynote speakers and panel guests analysed and strategised how retailers can approach a hybrid shopping experience. The consensus is that both online and offline stores require a deep understanding of brand and consumers.

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Survival guide: The keys to resilience and success in tough times

Inside Retail

There are several economic factors playing havoc with consumers and business operations that are likely to persist into 2024. Consumer sentiment remains low as households stagger under higher costs of living and interest rates. A strong personal connection increases the likelihood that a consumer will remain loyal to that brand.