Sustainability, traceability, and trust: A new standard for Australian brands
Inside Retail
MARCH 6, 2025
Conscious consumers demand more than just ethical promises they want proof. More than just a sustainability claim, it offers full supply chain traceability through a unique product ID or QR code, allowing consumers to track where and how their products were made. What is Oeko-Tex Made in Green? billion by 2027.
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