Inside Retail

MARCH 19, 2024

“You need to really lean into understanding your customer and their value and create personalised experiences that minimise wasteful spending for you as a retailer and that also drive customer retention.” The ease of returns has become a basic expectation among consumers shopping online.

Planning 290

Planning Customer Retention Social Media Marketing 290

Hunton Andrews Kurth

MARCH 27, 2023

The proposed rule is part of a broader FTC initiative designed to crack down on “ dark pattern ” tactics that retailers employ to aid in customer acquisition and retention, among other things. The restraints on cancellation procedures may have an even greater impact on customer retention.

Customer Retention 59

Customer Retention Pattern Consumer Strategy 59

Inside Retail

AUGUST 9, 2023

At the same time, fraudulent consumer activity related to returns has been profit-draining for various brands. Charging for returns could possibly erode customer goodwill, and thus is not a good idea, Townsley said. Retailers can develop or utilise mobile apps that enable customers to scan their receipts for verification.

Pattern 130

Pattern Customer Retention Strategy Merchandising 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

AUGUST 25, 2023

They’re more likely to make a purchase if they see positive testimonials from other consumers. As such, you should encourage existing customers to share their genuine feedback and then showcase these reviews on your product page. This forms a part of social proof, which potential shoppers heavily rely on during decision-making.

Social Media 52

Social Media Customer Retention Strategy Engagement 52

Inside Retail

MAY 16, 2022

The costs associated with drawing customers into stores vs onto mobile sites are markedly different. By analysing sales figures against all marketing efforts, it is possible to understand the types of offers to which consumers are most responsive. However, data can help find the answers.

Promotion 130

Promotion Pattern Advertising Consumer 130