Remove Consumer Remove Customer Retention Remove Pattern Remove Strategy
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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

“You need to really lean into understanding your customer and their value and create personalised experiences that minimise wasteful spending for you as a retailer and that also drive customer retention.” The ease of returns has become a basic expectation among consumers shopping online.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

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One in 10: How retailers can navigate the looming threat of “returns fraud”

Inside Retail

At the same time, fraudulent consumer activity related to returns has been profit-draining for various brands. This inclusive representation [provides] customers with a realistic view of how the clothing will look and fit on them.” Charging for returns could possibly erode customer goodwill, and thus is not a good idea, Townsley said.

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FTC Looks to Crack Down on Subscription and Membership Auto-Renewals

Hunton Andrews Kurth

The proposed rule is part of a broader FTC initiative designed to crack down on “ dark pattern ” tactics that retailers employ to aid in customer acquisition and retention, among other things. The restraints on cancellation procedures may have an even greater impact on customer retention.

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5 Impactful Ways To Improve Your Online Store — And Drive More Sales

RetailMinded

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. They’re more likely to make a purchase if they see positive testimonials from other consumers.

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The 4 pillars of e-commerce profitability (promos aren’t always the answer)

Inside Retail

By analysing sales figures against all marketing efforts, it is possible to understand the types of offers to which consumers are most responsive. Retailers should also consider the differences between new and existing customers and shape retention strategies accordingly.

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