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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

However, lurking in the shadows are what are known as ‘dark patterns’, intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests. In essence, a dark pattern is a devised user interface or interaction design that guides users into taking actions they might not have intended.

Pattern 130
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Why Understanding Modern Banking Products Adds Value to High-End Retail Strategies

Retail Focus

So, take your ease and keep these insights as your handy guide to understanding how modern bank products can level up the value of your high-end retail strategies. Understanding these CDs can add value to your high-end retail strategies by attracting more affluent clients.

Strategy 147
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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130
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Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

Besides being a fun and effective way to enhance customer engagement, gamification can encourage consumer behaviours such as logging into an app to try a new product or sharing a recommendation on social. One of the strategies being deployed by many is introducing gamification into their loyalty solution.

Strategy 130
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What retailers need to know about consumer spending this Ramadan

Inside Retail

Singh believes that consumer spending habits tend to follow festive spending patterns. The company’s recent study showed that consumers are still buying products they value despite the rising costs for non-negotiable items. Consumers were likely shopping more during lunch hour as they were fasting.

Consumer 130
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Consumer spending predictions in 2022

Inside Retail

If the past two years have taught us anything, it’s that being available to consumers across different channels is key to your success. In the fourth report of its kind, Pattern Australia polled 1000 online shoppers in March 2022 to learn about customer behaviour last year and how shopping habits are likely to change in the year ahead. .

Consumer 130
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‘Crises drive innovation’: ARA CEO talks strategies for Australian retailers

Inside Retail

While Australian retail’s annual peak season may have dawned, “a perfect storm of challenges” has created an extremely difficult time for retailers who are facing higher overheads and falling spending as consumers adapt to the cost of living crisis. Zahra also believes it is essential that retailers appeal to consumer values.

Strategy 130