Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

MARCH 3, 2024

In the new retail economy, retailers are under pressure to optimise supply chain efficiency and provide seamless service for customers via multiple channels. Innovations such as cardboard wrap-around machines, for example, are minimising packaging waste while simultaneously enhancing the customer experience with print-on-demand technology.

Tailored 130

Tailored Gifts Customer Engagement Strategy 130

Retail Focus

MAY 3, 2023

New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

Light 130

Light Tailored Promotion Customer Engagement 130

Retail Focus

NOVEMBER 7, 2023

They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers. Notably, statistics underscore the importance of this transformation: 32% of consumers seek in-store experiential moments. 58% are influenced by excellent past customer service.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

MAY 27, 2021

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. This generated a new revenue stream, while simultaneously improving customer experience and ensuring brand safety.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

SEPTEMBER 25, 2023

Founded in 2005, the group has successfully built a conglomerate that speaks to the heart of Indonesian consumers. Some of his key experiences revolve around utilising data-driven insights and Artificial Intelligence (AI) to create tailored shopping experiences.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

JULY 18, 2023

In our always-connected society, consumers are all the more demanding. They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. Ultimately, creating more value and satisfaction for the consumer.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Inside Retail

AUGUST 1, 2023

Axel Winter, chief executive officer of Pivot Digital Pte Ltd Expanding functionality According to Winter, the OneSiam app already caters to a diverse customer base in Bangkok, including a new generation of consumers. This includes seamless O2O integration, customised marketing campaigns, and enhanced loyalty programs,” he added.

Engagement 130

Engagement Tailored Customer Engagement Strategy 130

Inside Retail

NOVEMBER 16, 2023

Furthermore, one in two consumers surveyed said they would complete their holiday shopping entirely or mostly online this season and a further 32 per cent equally in-store or online. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success.

Strategy 130

Strategy Engagement Planning Promotion 130

Compliantia

JULY 4, 2023

Differences in local consumer behavior and preferences Each location has its own unique customer base with varying preferences and behaviors. It requires market research and a tailored approach to ensure promotions resonate with the local audience. Navigating these legal requirements can be complex and time-consuming.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

AUGUST 17, 2021

The 2021 State of Fashion report published by McKinsey showed that data captured in the past 18 months indicates fashion moved “five years forward in consumer and business adoption of digital in a matter of months”. Starting with Chanel, Farfetch aims to enhance interactions between consumers and sales associates.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

FEBRUARY 20, 2024

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer.

Tailored 246

Tailored Social Media Strategy Target Market 246

Parcel Pending

APRIL 21, 2021

Although consumer return rates normally hover between 25-30%, Narvar reports that they skyrocketed to 70% in 2020! Consumers will get the gratification that comes from in- store shopping , and stores will have lower inventory and personnel requirements.”. Direct-to-Consumer Brands Embracing Physical Stores.

Merchandising 52

Merchandising Social Media Shopping Consumer 52

Parcel Pending

SEPTEMBER 30, 2021

The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Consumer data clearly backs up this strategy: 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program 2.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

All Work

DECEMBER 18, 2020

Retail designers understand how brick and mortar stores can make genuine connections with consumers and also drive a successful online experience. Retailers strive to understand cultural values and make sure their marketing communications and actions reflect the same values of their intended target customer.

Retail Design 57

Retail Design Design Layout Space 57

Inside Retail

FEBRUARY 27, 2024

It is getting harder to turn visitors into buyers and consumers are overwhelmed with choices. However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers.

Strategy 130

Strategy Customer Engagement Engagement Tailored 130

Inside Retail

FEBRUARY 16, 2022

Today, customers expect highly tailored and targeted interactions when they engage with a brand. What is critical and differentiating is that personalisation extends beyond traditional marketing communication and flows right through to service delivery, merchandising, offer creation, and bundling of services.

Tailored 130

Tailored Customer Engagement Engagement Merchandising 130

Inside Retail

FEBRUARY 26, 2024

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. Pop-ups are one way Nordstrom has been trying to drive sales and draw in younger, more trend-savvy consumer groups.

Department Stores 130

Department Stores Fashion Shopping Engagement 130

Inside Retail

JANUARY 8, 2024

It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience. And the market size of this industry expanded by 3.4 billion in revenue in 2022.

Engagement 130

Engagement Shopping Artistic Marketing 130

Inside Retail

AUGUST 15, 2023

Market Lane Market Lane, an independent specialty coffee brand founded in 2009, has grown steadily over the years, expanding from its first shop and roastery at the Prahran Market to eight coffee shops in Melbourne, a bustling online shop, and a roastery in Brunswick East.

Marketing 130

Marketing Engagement Location Shopping 130

Retail Focus

MARCH 2, 2022

Prediction and insights — anticipate potential sales using available information, assessments, surveys, social networking sites, and advertising strategies. Digital marketing — assess campaign effectiveness, exchange rate, profit, and emerging market potential. 2. Boost Customer Engagement.

Management 130

Management Advertising Strategy Engagement 130

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments. www.pwc.com. March 28, 2022.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments. www.pwc.com. March 28, 2022.

Social Media 52

Social Media Tailored Strategy Shopping 52