Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

JANUARY 12, 2023

TikTok Shop is currently available in the UK and a number of Southeast Asian markets. Visibility of your current and potential customers, and the ability to chat with them directly. This enables tailoring of messaging and content specifically for certain audiences. Consumers are ahead of brands. Social commerce is maturing.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Retail Focus

MAY 3, 2023

New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

Light 130

Light Tailored Promotion Customer Engagement 130

Inside Retail

SEPTEMBER 25, 2023

“My digital transformation experience is shaped by my experience handling the various nuances and needs of customers that span geographies across different industries and making sure they are delighted at every touchpoint,” he told Inside Retail. High performance teams need to feel motivated, and recognition plays a critical part.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

MAY 27, 2021

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. This generated a new revenue stream, while simultaneously improving customer experience and ensuring brand safety.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.

Consumer 147

Consumer Engagement Shopping Pattern 147

Retail Focus

NOVEMBER 7, 2023

Luxury marketers are exploring multi-sensory experiences in physical stores, potentially integrating ASMR (autonomous sensory meridian response). This involves engaging multiple senses to create a memorable and unique experience for digital-native customers.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

JULY 27, 2021

Data science is very powerful – but capturing real value from that capability is challenging, particularly if you’re not the biggest retailer in your market sector. Scalene also helps retailers adopt a more sophisticated approach in pricing and promotions, right through to an even more sophisticated deployment of capital.

Management 234

Management Tailored Space Location 234

Inside Retail

AUGUST 1, 2023

“By staying cutting-edge in technology, we can offer our customers unparalleled convenience, choice, and personalised experiences, which is what consumers expect from their brands nowadays,” he stated. Through the deployment of advanced AI and automation, we envision more personalised and exciting shopping experiences for our customers.

Engagement 130

Engagement Tailored Customer Engagement Strategy 130

Compliantia

JULY 4, 2023

Differences in local consumer behavior and preferences Each location has its own unique customer base with varying preferences and behaviors. It requires market research and a tailored approach to ensure promotions resonate with the local audience. Understanding and catering to these differences can be a challenge.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

JULY 18, 2023

They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. In the store of tomorrow, technology and innovation play a lead role in enhancing the customer experience and delivering improved outcomes.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Inside Retail

NOVEMBER 16, 2023

Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season.

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media 147

Social Media Engagement Concept Layout 147

Inside Retail

JUNE 8, 2022

“Customers deserve and demand tailored 1:1 experiences. And not just first-name-in-an-email kind of personalisation — we’re talking about sophisticated, highly relevant communications crafted specifically for an individual customer.”.

Tailored 130

Tailored Customer Engagement Shopping Engagement 130

Inside Retail

MAY 16, 2021

Accelerated by technology, the advancement of online shopping and Covid-19, now more than ever, retailers are challenged to find new ways to remain relevant, be competitive and drive market share. Trust is ultimately the degree of confidence of a customer with uncertainty. Disrupt or be disrupted, as the saying goes. Trust literacy.

Customer Engagement 147

Customer Engagement Strategy Engagement Shopping 147

Inside Retail

AUGUST 17, 2021

This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. Additionally, Farfetch is infiltrating the Asian luxury market by partnering with Alibaba’s TMall.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

RetailMinded

JULY 29, 2023

These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Barber Design

SEPTEMBER 24, 2018

Retail trailblazers Nike have been successfully trialling the hyper-local concept in the US and are looking to open more hyper-local concept stores – where the shop is tailored to meet the needs of a very specific local community. Let us know what you think in the comments section below. Picture credit: Anna Utochkina on Unsplash.

Concept 52

Concept Tailored Pattern Perspective 52

Retail Insider

OCTOBER 25, 2021

The Place: Despite sounding Italian and being founded by an Italian in Italy and generally smelling Italian all over there is surprisingly not an outlet of the sustainable artisan market concept anywhere in Italy at all. The market at Elephant & Castle. So what happened to this incredible success story? Umm, it closed.

Marketing 52

Marketing Tailored Customer Engagement Location 52

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Design Middleeast

DECEMBER 21, 2023

Meet Azhar Sajan, Director of Casa Milano, as he talks about his career path, the challenges he faced, fruitful collaborations, entering into new markets, and how strong teamwork is ultimately what makes success possible. Instead of a broad spectrum, I opted to target a specific group of market participants.

Marketing 52

Marketing Color Design Architecture 52

Inside Retail

FEBRUARY 20, 2024

With Shopline, businesses have access to a host of tools to help you master the online element of your omnichannel strategy ; from SEO tools , site speed boosters and digital marketing, to memberships, product reviews and order invoice customisation for B2B merchants.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly.

Social Media 245

Social Media Strategy Engagement Tailored 245

Parcel Pending

APRIL 21, 2021

Omnichannel retail is about creating consistent experiences across apps, websites, social media , ads, and in- store visits to increase customer engagement. Put simply: customers want to purchase effortlessly and seamlessly across every platform. The Value of Omnichannel Shopping Experiences. Sources: Digital Commerce 360.

Merchandising 52

Merchandising Social Media Shopping Consumer 52

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. Furthermore, the company can then reward loyal customers with, for example, a voucher for the concession stand.

Strategy 130

Strategy Customer Engagement Engagement Tailored 130

Inside Retail

FEBRUARY 16, 2022

Today, customers expect highly tailored and targeted interactions when they engage with a brand. What is critical and differentiating is that personalisation extends beyond traditional marketing communication and flows right through to service delivery, merchandising, offer creation, and bundling of services.

Tailored 130

Tailored Customer Engagement Engagement Merchandising 130

Parcel Pending

SEPTEMBER 30, 2021

Transforms Shoppers into Brand Advocates – Creating raving fans who tout your benefits is a free form of relationship marketing. A successful reward program not only reinforces the purchase decision for an existing customer but can also bring a new customer (or customers) into the fold.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

DECEMBER 17, 2023

It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location. For most brands, the collection of data has evolved over its history as the business grows and deploys new software and marketing tools.

Engagement 130

Engagement Flow Tailored Marketing 130

All Work

DECEMBER 18, 2020

Retailers strive to understand cultural values and make sure their marketing communications and actions reflect the same values of their intended target customer. A physical presence helps build brand awareness and contact with potential new customers or employees. A digital presence enables convenience.

Retail Design 57

Retail Design Design Layout Space 57

Inside Retail

JANUARY 8, 2024

And the market size of this industry expanded by 3.4 Designing a space that can accommodate a group of friends exploring a store together makes the experience tailored to the generation’s shopping preferences,” she said. Pop-up shops today are on steroids, and they are everywhere. billion in revenue in 2022.

Engagement 130

Engagement Shopping Artistic Marketing 130

Inside Retail

NOVEMBER 7, 2023

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. Flows guide deal-driven leads through the marketing funnel and will delight loyal customers with relevant content.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

FEBRUARY 26, 2024

The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.

Department Stores 130

Department Stores Fashion Shopping Engagement 130

Inside Retail

AUGUST 15, 2023

Market Lane Market Lane, an independent specialty coffee brand founded in 2009, has grown steadily over the years, expanding from its first shop and roastery at the Prahran Market to eight coffee shops in Melbourne, a bustling online shop, and a roastery in Brunswick East.

Marketing 130

Marketing Engagement Location Shopping 130

Retail Focus

MARCH 2, 2022

Prediction and insights — anticipate potential sales using available information, assessments, surveys, social networking sites, and advertising strategies. Digital marketing — assess campaign effectiveness, exchange rate, profit, and emerging market potential. 2. Boost Customer Engagement.

Management 130

Management Advertising Strategy Engagement 130

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments. www.hyken.com.

Social Media 52

Social Media Tailored Strategy Shopping 52