Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Retail Focus

MAY 3, 2023

New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

Light 130

Light Tailored Promotion Customer Engagement 130

Retail Focus

NOVEMBER 7, 2023

Hyperphysical experiences benefit retailers, particularly in appealing to the Gen Z audience, who seek more than just a transactional shopping process. The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping. Hyperphysicality is not a temporary trend.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

SEPTEMBER 25, 2023

“My digital transformation experience is shaped by my experience handling the various nuances and needs of customers that span geographies across different industries and making sure they are delighted at every touchpoint,” he told Inside Retail. High performance teams need to feel motivated, and recognition plays a critical part.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

MAY 27, 2021

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. This generated a new revenue stream, while simultaneously improving customer experience and ensuring brand safety.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. But for those who have not — it’s not too late!

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

JULY 18, 2023

Retailers have always been aware that their success relies on more than the product alone, and the retail store of today is no longer just a destination for in-person shopping. They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Inside Retail

JULY 27, 2021

Data science is very powerful – but capturing real value from that capability is challenging, particularly if you’re not the biggest retailer in your market sector. You sometimes hear retailers say retail is a simple game – that it’s about providing customers with a product they want, and engaging with them where they are.

Management 234

Management Tailored Space Location 234

Inside Retail

AUGUST 1, 2023

“By staying cutting-edge in technology, we can offer our customers unparalleled convenience, choice, and personalised experiences, which is what consumers expect from their brands nowadays,” he stated. Through the deployment of advanced AI and automation, we envision more personalised and exciting shopping experiences for our customers.

Engagement 130

Engagement Tailored Customer Engagement Strategy 130

Inside Retail

MAY 16, 2021

Accelerated by technology, the advancement of online shopping and Covid-19, now more than ever, retailers are challenged to find new ways to remain relevant, be competitive and drive market share. Trust is ultimately the degree of confidence of a customer with uncertainty. Disrupt or be disrupted, as the saying goes.

Customer Engagement 147

Customer Engagement Strategy Shopping Engagement 147

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

AUGUST 17, 2021

Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. In some respects, it was the push needed to show thousands of people who weren’t comfortable shopping online just how convenient and easy it is. Farfetch epitomises the future of retail.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Inside Retail

JUNE 8, 2022

“Customers deserve and demand tailored 1:1 experiences. And not just first-name-in-an-email kind of personalisation — we’re talking about sophisticated, highly relevant communications crafted specifically for an individual customer.”. Use AI to make true 1:1 personalisation scalable.

Tailored 130

Tailored Customer Engagement Shopping Engagement 130

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media 147

Social Media Engagement Concept Layout 147

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Barber Design

SEPTEMBER 24, 2018

Retail trailblazers Nike have been successfully trialling the hyper-local concept in the US and are looking to open more hyper-local concept stores – where the shop is tailored to meet the needs of a very specific local community. And does it really work? Let us know what you think in the comments section below.

Concept 52

Concept Tailored Pattern Perspective 52

Retail Insider

OCTOBER 25, 2021

The Place: Despite sounding Italian and being founded by an Italian in Italy and generally smelling Italian all over there is surprisingly not an outlet of the sustainable artisan market concept anywhere in Italy at all. The market at Elephant & Castle. So what happened to this incredible success story? Umm, it closed.

Marketing 52

Marketing Tailored Customer Engagement Location 52

Parcel Pending

APRIL 21, 2021

Clearly, the year 2020 was the year of e-tailing, e- shopping , and eCommerce with Digital Commerce 360 reporting that US “ retail chains will end the year with a collective 76.8% Physical retail stores continue to play a powerful role in shaping the shopping experience. The Value of Omnichannel Shopping Experiences.

Merchandising 52

Merchandising Social Media Shopping Consumer 52

Design Middleeast

DECEMBER 21, 2023

Meet Azhar Sajan, Director of Casa Milano, as he talks about his career path, the challenges he faced, fruitful collaborations, entering into new markets, and how strong teamwork is ultimately what makes success possible. Instead of a broad spectrum, I opted to target a specific group of market participants.

Marketing 52

Marketing Color Design Architecture 52

Inside Retail

FEBRUARY 20, 2024

With Shopline, businesses have access to a host of tools to help you master the online element of your omnichannel strategy ; from SEO tools , site speed boosters and digital marketing, to memberships, product reviews and order invoice customisation for B2B merchants.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

JANUARY 8, 2024

From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. Pop-up shops today are on steroids, and they are everywhere. A report by global research and analytics firm IBISWorld states that pop-up shops generated approximately US$14.5

Engagement 130

Engagement Shopping Artistic Marketing 130

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. Furthermore, the company can then reward loyal customers with, for example, a voucher for the concession stand.

Strategy 130

Strategy Customer Engagement Engagement Tailored 130

Inside Retail

FEBRUARY 26, 2024

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. The shop will also feature photography, art, and memorabilia collected by or sent to the designer over the years. per square foot for a pop-up versus $32.12

Department Stores 130

Department Stores Fashion Shopping Engagement 130

All Work

DECEMBER 18, 2020

Retailers strive to understand cultural values and make sure their marketing communications and actions reflect the same values of their intended target customer. The retail sector has figured out customers not only want to look at goods on a shelf and buy items; they want an experience. Offer A Unique Experience.

Retail Design 57

Retail Design Design Layout Space 57

Inside Retail

FEBRUARY 16, 2022

Today, customers expect highly tailored and targeted interactions when they engage with a brand. What is critical and differentiating is that personalisation extends beyond traditional marketing communication and flows right through to service delivery, merchandising, offer creation, and bundling of services.

Tailored 130

Tailored Customer Engagement Engagement Merchandising 130

Parcel Pending

SEPTEMBER 30, 2021

For instance, at Athleta, loyal customers spend twice as much with the athletic apparel firm compared to non- loyalty members and 50% of its sales come from its loyalty program , according to Chief Digital Officer Kim Waldmann 8. Cements Loyalty – A loyalty program is a crucial customer retention strategy.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

AUGUST 15, 2023

Market Lane Market Lane, an independent specialty coffee brand founded in 2009, has grown steadily over the years, expanding from its first shop and roastery at the Prahran Market to eight coffee shops in Melbourne, a bustling online shop, and a roastery in Brunswick East.

Marketing 130

Marketing Engagement Location Shopping 130

Inside Retail

DECEMBER 17, 2023

It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location. For most brands, the collection of data has evolved over its history as the business grows and deploys new software and marketing tools.

Engagement 130

Engagement Flow Tailored Marketing 130

Parcel Pending

FEBRUARY 28, 2023

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

Social Media 52

Social Media Tailored Strategy Shopping 52