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How to nail your BFCM strategy without adding to the noise

Inside Retail

As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. Get in front of your customers (or in their pocket).

Strategy 243
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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Over the last five years as CEO, King has been enacting his ‘customer-first plan’ which has re-established Myer as Australia’s 8th most trusted brand, according to Roy Morgan.

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Deep dive: What social commerce looks like around the world

Inside Retail

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. However, the campaign did not go off exactly as planned. For example, Pearson pointed to the Grimace Shake takeover of 2023.

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How to create an Effective Merchandising Plan

Compliantia

It wasn’t too long ago that retailers and consumers were facing a plague of out-of-stock merchandise and empty shelves — on account of supply-chain disruptions in global retail. This is where a merchandising plan can help. This article will guide you through the process of crafting an effective merchandising plan for your retail store.

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How Myer plans to reach $1 billion in online sales

Inside Retail

To reach his $1 billion online sales target, King plans to continue to improve Myer’s website and user experience, expand the range of products it offers online, speed up the delivery of online orders and better leverage the Myer One loyalty program. Myer reported $539.5 Over 860,000 new members have joined Myer One since the start of FY19.

Planning 130
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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Pope believes younger consumers are more aware of the sustainability considerations of returns than older generations.

Balance 234