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The impact of gamification on retail customer engagement

Inside Retail

Consumers want to be entertained. Increased engagement leads to higher sales. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something. Gaming can help marketers: Collect valuable customer data.

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

When these technologies are able to leverage vast amounts of customer data, they can become extremely powerful. Retailers are recognising the need to be smarter and more personalised in their interactions with customers. Collecting customer information – Know Your Customer – has been a leading trend in recent years.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Manhattan pioneers use of GenAI in supply chain commerce

Retail Times

Manhattan Associates (NASDAQ: MANH) today announced Manhattan Active® Maven, a specialised Generative Artificial Intelligence (GenAI) solution built for customer service, along with Manhattan Assist, which adds cutting-edge GenAI capabilities to all Manhattan Active solutions. Retail Times - Retail Times, the free retail news website

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European consumers embrace a new era of brand engagement: the rise of the “open relationship”

Retail Times

European consumers are in “open relationships” with brands, akin to the concept in personal interactions, according to the latest research from Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands. Retail Times - Retail news, reports, analysis & comment

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Purebaby navigates shifting consumer behaviours

Inside Retail

According to the CommBank Consumer Insights Report May 2021, the experiences during the pandemic last year greatly impacted how consumers think, act and shop. Aside from many consumers spending cautiously, the research revealed that 91 per cent of people increased their digital activities. consumer-insights.

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