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The brands that have consumers buying jewellery brands

Inside Retail

Consumers are looking to build a personalised multi-brand jewellery collection that represents their personality, style and in some cases, values. Brands and retailers alike are noticing a wave of new consumers looking to find and express their taste through both fine and costume jewellery.

Consumer 245
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The impact of gamification on retail customer engagement

Inside Retail

Consumers want to be entertained. Increased engagement leads to higher sales. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something. Increase customer engagement. Enhance brand awareness and reputation.

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264
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Revolutionising retail engagement with cashback

Inside Retail

Figures from the study show that more than three in five consumers feel that cashbacks are more persuasive than rewards points in encouraging them to spend, from making impulse purchases to trying out new products and opting for higher-quality items. For more information about Cashrewards, visit A Dollar Saved is a Dollar Earned.

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130
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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Collecting customer information – Know Your Customer – has been a leading trend in recent years. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. However in the post-cookie, pro-privacy era, this is becoming increasingly complex.