article thumbnail

Managing retail touchpoints for a positive customer experience

Retail Focus

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels.

article thumbnail

From Pop-Up Stores to Seamless Experiences

Retail Focus

Brands must continuously find new ways to connect with customers and present their offerings in relevant ways. Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. This new retail model focused on competitive pricing, volume, and cost efficiency.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Luxury brands must manage this amalgamation of technology and traditional retail to create an experience that satisfies their discerning clientele. To effectively manage this transition , several key strategies should be considered: Integrate, Don’t Replace : The key is to use technology as an enhancer, not a replacement.

Balance 147
article thumbnail

How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

Rather than Nike Live’s focus on mobile shopping and two-week merchandise rotation, the Well Collective stores will instead aspire to help customers across five key pillars: movement, mindfulness, nutrition, rest, and connection. Adelaide’s Rundle Mall recently hosted the largest yoga session in an Australian shopping precinct, for example.

Marketing 130
article thumbnail

Retail appointments for the week

Inside Retail

Working at the global Adidas headquarters in Germany, Woolley led the Retail Operations 2025 strategy cycle of the company, redefining retail and omnichannel operating models and customer journeys. Singapore-based online marketplace Carousell has appointed Kevin Huang as its new managing director for its Hong Kong operations.

article thumbnail

First Steps To Start A Career In Retail Design Without Experience

Retail Focus

The spaces must be designed to ensure customers have an enjoyable and hassle-free shopping experience. . Your plan should clearly state your goals for your company as well as your strategy for achieving them. Brand Your Business. The primary purpose of retail stores is to stock and sell products to consumers.

article thumbnail

Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Inside Retail

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. Driving these strong revenue figures was a rebound in the luxury market in China , with customers shopping in force amid the easing of Covid-19 restrictions.

Expansion 130