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Managing retail touchpoints for a positive customer experience

Retail Focus

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.

Balance 147
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Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Fayshell’s retail offering is consciously curated with brands that the founders have used for years, including Synergie Skin, Dr Spiller, Hydropeptide, Oxygenetix and Image Skincare to name a few. They are available in-clinic and through the online Fayshell shop.

Curate 246
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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

Rather than Nike Live’s focus on mobile shopping and two-week merchandise rotation, the Well Collective stores will instead aspire to help customers across five key pillars: movement, mindfulness, nutrition, rest, and connection. Adelaide’s Rundle Mall recently hosted the largest yoga session in an Australian shopping precinct, for example.

Marketing 130
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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

The primary purpose of retail stores is to stock and sell products to consumers. The spaces must be designed to ensure customers have an enjoyable and hassle-free shopping experience. . Your plan should clearly state your goals for your company as well as your strategy for achieving them. Brand Your Business.

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Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Inside Retail

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. Driving these strong revenue figures was a rebound in the luxury market in China , with customers shopping in force amid the easing of Covid-19 restrictions.

Expansion 130
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Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Inside Retail

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. Online shopping has of course accelerated during the pandemic. “In