Brand Management, Consumer and Strategy

Brand Management

Consumer

Strategy

From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

NOVEMBER 7, 2022

Having been washed down on consumer practices, they have become more demanding in understanding anything that goes beyond the simple term “sustainable” Customers paid more attention to the brand’s rhetoric and all the claims they made about their sustainable offer, and how it impacted them and the planet. If so, what?

Brand Management

Brand Management Fashion Management Perspective

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing

Marketing Engagement Strategy Social Media

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Webinars

How Retailers Are Transforming Customer Experiences with Data & AI

Turn Payments Into Personalization: Unlock the Value of Transaction Data

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Trending Sources

Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

JANUARY 5, 2024

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.

Balance

Balance Strategy Management Reimagine

Webinars

How Retailers Are Transforming Customer Experiences with Data & AI

Turn Payments Into Personalization: Unlock the Value of Transaction Data

MORE WEBINARS

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

Social Media

Social Media Apparel Color Texture

Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

AUGUST 10, 2023

Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.

Expansion

Expansion Balance Boutique Engagement

Managing retail touchpoints for a positive customer experience

Retail Focus

NOVEMBER 28, 2022

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels.

Management

Management Shopping Strategy Brand Management

All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

JUNE 1, 2022

Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology is run as a standalone brand, with its own brand manager. It marks the company’s first foray into private label.

Social Media

Social Media Engagement Line Strategy

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

JANUARY 2, 2024

Shared values key for success While the collaboration between Fayshell and Magnum might not make sense at first glance, Andrea DeAlmeida, brand manager of Magnum told Inside Retail that it was based on the brands’ shared values. What truly drew us together was the mutual commitment to excellence in our respective fields.

Curate

Curate Concept Tailored Management

First Steps To Start A Career In Retail Design Without Experience

Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. Your plan should clearly state your goals for your company as well as your strategy for achieving them. Brand Your Business. Due to the heavy demands of retail space, retail design is getting more lucrative and highly sought.

Retail Design

Retail Design Social Media Design Interior Design

How LVMH’s Courvoisier aims to create a new generation of cognac drinkers

Inside Retail

DECEMBER 4, 2022

Jebsen Wine and Spirits, Courvoisier’s official distributor in Hong Kong, played a big role in creating a multisensory cognac experience, while the brand revealed a striking and refreshing new bottle design. Cognac is traditionally consumed as a digestive, and purists prefer it neat, or with a drop of water.

Marketing

Marketing Art Consumer Light

How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing

Marketing Engagement Space Brand Management

Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Inside Retail

MAY 25, 2023

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. Celebrities such as Drake, Rihanna and Daniel Craig have been known to wear – and be seen wearing – the coats.

Expansion

Expansion Planning Fashion Boutique

Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Inside Retail

SEPTEMBER 6, 2022

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. We feel this is going to be an important segment.

Management

Management Planning Shopping Line

The rise of Sheike: From Sydney market stall to style authority

Inside Retail

APRIL 5, 2022

SK: There’s no doubt that online is a major contributor to our business, and one that we will continue to champion strongly, just like our bricks-and-mortar strategy. IR: Given the fact that events have traditionally been a key reason for customers to come in and shop at Sheike, I imagine Covid had a pretty big impact on the brand.

Marketing

Marketing Planning Space Engagement

Acquirers of top-selling Amazon brands find going tough

Retail Insider

SEPTEMBER 1, 2021

One of the pioneering firms who built a business around acquiring top-selling brands on Amazon and rapidly scaling them is now driving growth from other areas having found the market becoming increasingly saturated with competitors. We’ve now got 20% of our revenues coming from DTC (direct to consumer) from branded websites.

Art

Art Brand Management Marketing Strategy

Unboxing Experience: How Packaging Influences Customer Loyalty

RetailMinded

NOVEMBER 9, 2023

For beginners, product packaging can communicate the brand’s image and values. It’s believed that high-quality, well-designed packaging can convey a sense of luxury and sophistication, while more sustainable packaging can appeal to eco-conscious consumers. Next, packaging can create a sense of anticipation and excitement.

Social Media

Social Media Gifts Color Design

Retail Spaces That Build Community

Quarter 20

AUGUST 9, 2019

In particular, retailers are finding success by delivering these in-store community experiences to consumers who want to feel a part of something larger and desire a sense of belonging. Many of us recognize Lululemon as a stand out brand that. Their goal: Give consumers the tools and opportunities to become their best selves.

Retail Space

Retail Space Space Outdoor Promotion

From Pop-Up Stores to Seamless Experiences

Retail Focus

OCTOBER 10, 2023

Brands must continuously find new ways to connect with customers and present their offerings in relevant ways. Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. Brands that fail to provide such experiences risk customer apathy and disengagement.

Engagement

Engagement Harmony Strategy Management

Create Retail Today

From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Webinars

Trending Sources

Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Webinars

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Managing retail touchpoints for a positive customer experience

All about Viviology, Adore Beauty’s long awaited move into private label

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

First Steps To Start A Career In Retail Design Without Experience

How LVMH’s Courvoisier aims to create a new generation of cognac drinkers

How Nike is tapping into the US$1.5 trillion wellness market

Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

The rise of Sheike: From Sydney market stall to style authority

Acquirers of top-selling Amazon brands find going tough

Unboxing Experience: How Packaging Influences Customer Loyalty

Retail Spaces That Build Community

From Pop-Up Stores to Seamless Experiences

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