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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Having been washed down on consumer practices, they have become more demanding in understanding anything that goes beyond the simple term “sustainable” Customers paid more attention to the brand’s rhetoric and all the claims they made about their sustainable offer, and how it impacted them and the planet. If so, what?

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. There are countless examples of brands leveraging their success stories through various PR strategies.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

The primary purpose of retail stores is to stock and sell products to consumers. Your plan should clearly state your goals for your company as well as your strategy for achieving them. You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Brand Your Business.

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Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Inside Retail

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. We feel this is going to be an important segment.

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From Pop-Up Stores to Seamless Experiences

Retail Focus

Brands must continuously find new ways to connect with customers and present their offerings in relevant ways. Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. Brands that fail to provide such experiences risk customer apathy and disengagement.