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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.

Expansion 130
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130
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Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Inside Retail

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. Celebrities such as Drake, Rihanna and Daniel Craig have been known to wear – and be seen wearing – the coats.

Expansion 130
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Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Inside Retail

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. We feel this is going to be an important segment.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

SK: There’s no doubt that online is a major contributor to our business, and one that we will continue to champion strongly, just like our bricks-and-mortar strategy. IR: Given the fact that events have traditionally been a key reason for customers to come in and shop at Sheike, I imagine Covid had a pretty big impact on the brand.

Marketing 130