Brand Management, Consumer, Marketing and Strategy

Brand Management

Consumer

Marketing

Strategy

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing

Marketing Engagement Strategy Social Media

How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We trillion wellness market appeared first on Inside Retail.

Marketing

Marketing Engagement Space Brand Management

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Webinars

Turn Payments Into Personalization: Unlock the Value of Transaction Data

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Trending Sources

The rise of Sheike: From Sydney market stall to style authority

Inside Retail

APRIL 5, 2022

SK: There’s no doubt that online is a major contributor to our business, and one that we will continue to champion strongly, just like our bricks-and-mortar strategy. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. We saw a change in our customer and how she interacted with the brand.

Marketing

Marketing Planning Space Engagement

Webinars

Turn Payments Into Personalization: Unlock the Value of Transaction Data

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

Social Media

Social Media Apparel Color Texture

Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

JANUARY 5, 2024

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.

Balance

Balance Strategy Management Reimagine

All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

JUNE 1, 2022

Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. Cosmeceutical opportunity.

Social Media

Social Media Engagement Line Strategy

Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

AUGUST 10, 2023

Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.

Expansion

Expansion Balance Boutique Curate

Managing retail touchpoints for a positive customer experience

Retail Focus

NOVEMBER 28, 2022

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels.

Management

Management Shopping Strategy Brand Management

How LVMH’s Courvoisier aims to create a new generation of cognac drinkers

Inside Retail

DECEMBER 4, 2022

LVMH-owned cognac brand Courvoisier recently served up some uniquely French ‘joie de vivre’ at a highly attended pop-up in Hong Kong , as part of its campaign to revive cocktail culture in the market. Cognac is traditionally consumed as a digestive, and purists prefer it neat, or with a drop of water. Hoping to bounce back.

Marketing

Marketing Art Consumer Light

Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Inside Retail

MAY 25, 2023

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. We have a very diversified portfolio which is aimed at different demographics and sectors of the market. billion(about A$2.93 Annual US sales dropped by 4.5

Expansion

Expansion Planning Fashion Boutique

First Steps To Start A Career In Retail Design Without Experience

Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. Your plan should clearly state your goals for your company as well as your strategy for achieving them. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically.

Retail Design

Retail Design Social Media Design Interior Design

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

JANUARY 2, 2024

Shared values key for success While the collaboration between Fayshell and Magnum might not make sense at first glance, Andrea DeAlmeida, brand manager of Magnum told Inside Retail that it was based on the brands’ shared values. What truly drew us together was the mutual commitment to excellence in our respective fields.

Curate

Curate Concept Tailored Management

Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Inside Retail

SEPTEMBER 6, 2022

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. In Indonesia, its business is almost 99 per cent based on domestic consumption.

Management

Management Planning Shopping Line

Acquirers of top-selling Amazon brands find going tough

Retail Insider

SEPTEMBER 1, 2021

One of the pioneering firms who built a business around acquiring top-selling brands on Amazon and rapidly scaling them is now driving growth from other areas having found the market becoming increasingly saturated with competitors. There is competition from hundreds of companies coming into the market.

Art

Art Brand Management Marketing Strategy

Unboxing Experience: How Packaging Influences Customer Loyalty

RetailMinded

NOVEMBER 9, 2023

For beginners, product packaging can communicate the brand’s image and values. It’s believed that high-quality, well-designed packaging can convey a sense of luxury and sophistication, while more sustainable packaging can appeal to eco-conscious consumers. Next, packaging can create a sense of anticipation and excitement.

Social Media

Social Media Gifts Color Design

Retail Spaces That Build Community

Quarter 20

AUGUST 9, 2019

In particular, retailers are finding success by delivering these in-store community experiences to consumers who want to feel a part of something larger and desire a sense of belonging. Many of us recognize Lululemon as a stand out brand that. Their goal: Give consumers the tools and opportunities to become their best selves.

Retail Space

Retail Space Space Outdoor Promotion

From Pop-Up Stores to Seamless Experiences

Retail Focus

OCTOBER 10, 2023

Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. While direct marketing and online retailing emerged in the 20th century, retail continued to evolve by building on previous formats while enhancing the customer experience.

Engagement

Engagement Harmony Strategy Management

Create Retail Today

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

How Nike is tapping into the US$1.5 trillion wellness market

Webinars

Trending Sources

The rise of Sheike: From Sydney market stall to style authority

Webinars

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

All about Viviology, Adore Beauty’s long awaited move into private label

Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Managing retail touchpoints for a positive customer experience

How LVMH’s Courvoisier aims to create a new generation of cognac drinkers

Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

First Steps To Start A Career In Retail Design Without Experience

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Acquirers of top-selling Amazon brands find going tough

Unboxing Experience: How Packaging Influences Customer Loyalty

Retail Spaces That Build Community

From Pop-Up Stores to Seamless Experiences

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