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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We trillion wellness market appeared first on Inside Retail.

Marketing 130
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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

SK: There’s no doubt that online is a major contributor to our business, and one that we will continue to champion strongly, just like our bricks-and-mortar strategy. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. We saw a change in our customer and how she interacted with the brand.

Marketing 130
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US firm Bluestar Alliance snaps up Scotch & Soda

Inside Retail

Scotch & Soda has been acquired by New York-based brand management firm Bluestar Alliance after filing for bankruptcy for its Dutch operations last week. Bluestar Alliance said the acquisition will allow Scotch & Soda to continue its operations and products across key markets, including the Netherlands. million (US$369.42

Flow 130
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers.

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Managing retail touchpoints for a positive customer experience

Retail Focus

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels.

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Retail appointments for the week

Inside Retail

Working at the global Adidas headquarters in Germany, Woolley led the Retail Operations 2025 strategy cycle of the company, redefining retail and omnichannel operating models and customer journeys. Online platform OnTheList gets new brand manager. OnTheList appointed Alexis Fredet as its new brand manager for Australia.