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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

Rather than Nike Live’s focus on mobile shopping and two-week merchandise rotation, the Well Collective stores will instead aspire to help customers across five key pillars: movement, mindfulness, nutrition, rest, and connection. trillion, so it’s not a surprise that many brands are looking to play in this space,” Zoppos said.

Marketing 130
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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? A lot of these pieces – click-and-collect, or store-to-door – really enhance her store experience and allow her to shop with ease. We saw a change in our customer and how she interacted with the brand.

Marketing 130
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From Pop-Up Stores to Seamless Experiences

Retail Focus

Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. While direct marketing and online retailing emerged in the 20th century, retail continued to evolve by building on previous formats while enhancing the customer experience.

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Managing retail touchpoints for a positive customer experience

Retail Focus

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels.

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Retail appointments for the week

Inside Retail

Working at the global Adidas headquarters in Germany, Woolley led the Retail Operations 2025 strategy cycle of the company, redefining retail and omnichannel operating models and customer journeys. Online platform OnTheList gets new brand manager. OnTheList appointed Alexis Fredet as its new brand manager for Australia.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Luxury brands must manage this amalgamation of technology and traditional retail to create an experience that satisfies their discerning clientele. To effectively manage this transition , several key strategies should be considered: Integrate, Don’t Replace : The key is to use technology as an enhancer, not a replacement.

Balance 147
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Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Inside Retail

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. We have a very diversified portfolio which is aimed at different demographics and sectors of the market. billion(about A$2.93 Annual US sales dropped by 4.5

Expansion 130