Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We trillion wellness market appeared first on Inside Retail.

Marketing 130

Marketing Engagement Space Brand Management 130

Inside Retail

APRIL 5, 2022

It will continue to evolve the concept that we rolled out last year at Karrinyup and Robina – really open [with] a lot of space to come in and enjoy the store environment and lovely marble finishes and brass finishes throughout the store. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets.

Marketing 130

Marketing Planning Space Engagement 130

Retail Focus

OCTOBER 10, 2023

Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. While direct marketing and online retailing emerged in the 20th century, retail continued to evolve by building on previous formats while enhancing the customer experience.

Engagement 147

Engagement Harmony Strategy Management 147

Inside Retail

JUNE 1, 2022

Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. Cosmeceutical opportunity.

Social Media 182

Social Media Engagement Line Strategy 182

Inside Retail

AUGUST 5, 2021

Working at the global Adidas headquarters in Germany, Woolley led the Retail Operations 2025 strategy cycle of the company, redefining retail and omnichannel operating models and customer journeys. Online platform OnTheList gets new brand manager. OnTheList appointed Alexis Fredet as its new brand manager for Australia.

Management 130

Management Brand Management Strategy Architecture 130

Retail Focus

AUGUST 10, 2023

Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.

Expansion 130

Expansion Balance Boutique Curate 130